Skinny Cow ice-cream launches campaign with Val Morgan via ZenithOptimedia Melbourne

Skinny Cow has launched an integrated cinema and retail campaign with Val Morgan for the launch of the new Skinny Cow Ice Cream Cookie range with activity arranged by media agency ZenithOptimedia.

The campaign includes a striking cinema ad and is supported with in-cinema sampling ahead of this month’s blockbusters including Snow White and the Huntsman.

The campaign was also extended into the Val Morgan Retail Media Network displaying the Skinny Cow ad across digital screens placed in key areas throughout shopping centres, reaching active shoppers who are on the path to purchase. Val Morgan Retail Media’s network extends to over 1000 digital screens in over 250 locations Australia wide.

Says Diane Laskowski, Skinny Cow brand manager: “Going to the movies really does stimulate the senses and by combining the engaging and impactful qualities of cinema advertising with sampling delicious Skinny Cow Ice Cream Cookies before selected films, we were able to reach our predominantly-female target demographic in a truly memorable way. Going to the movies is always lots of fun and a great way to connect with busy friends and indulging in a Skinny Cow ice cream enhances these good times even more! The sampling activity, Val Morgan digital retail network appearances and cinema ad have all been cleverly integrated into a broader media campaign. This is the first time the Skinny Cow brand has been in the cinema environment and we’re really excited to be involved with Val Morgan”.