Whybin\TBWA Sydney scores two Gold Lions and a Silver Lion for MJ Bale ‘Grazed on Greatness’ at Cannes PR Lions; Naked wins Gold for Banksy
Whybin\TBWA, Sydney has scored two Gold Lions and one Silver Lion – all for the MJ Bale ‘Grazed on Greatness’ campaign – at the Cannes PR Lions, awarded tonight in at the Palais de Festivals.
Naked Communications Sydney (Sesh Moodley and Adam Ferrier pictured below) also won a Gold Lion for the Art Series Hotels ‘Steal Banksy’ campaign.
Euro RSCG Sydney won a Silver Lion and a Bronze Lion for Vanish Napisan ‘Sponsor the White House’, while Leo Burnett Melbourne scored a Silver Lion for 7-Eleven ‘Slurpee BYO Cup Day’.
Ogilvy Sydney won a Bronze Lion for the Coca-Cola ‘Share a Coke’ campaign, as did DDB Melbourne for The Reach Foundation ‘Open Book Project’ and One Green Bean for Dunlop Volley ‘Search for Australia’s well-worn Volleys’.
Only 69 entries scored Lions on the night.
VIEW THE WINNERS: PR Lions Winners – CL2012.xls
12 Comments
Some of these results only serve to add weight to Paul Fishlock’s argument.
I really don’t think more people were talking about that Napisan tripe than the Share a Coke project.
Only 69 winners?
Ye gods.
Set sail Le Club 55 boys!
That whole MJ Bale nonsense is nothing but PR for the agency. Everyone knows it’s a tiny client who Whybin donated the idea to.
Campaigns like this should come with an asterisk.
What would you rather have in your book, mj bale or share a coke? Share a coke any day of the week for mine.
…having viewed this submission i’m prepared to accept that neil armstrong never walked on the moon.
Sponsor the White house, Well done if you worked on it but really.
I don’t know how but whatever Naked’s doing is doing it right.
onya sesh!
I’d rather have Mjbale to be honest.
Share a coke is ok but second best.
Well done Naked.
Nice one Naked, cracking idea