Getty Images launches new watermark

Getty Images today announces an innovative change to its traditional watermark.

The redesign sees the Getty Images watermark that is so familiar to content users now replaced with a more subtle, side-aligned icon that provides customers with vital information at a glance, and quick URL to license the image.

You can learn and explore more about the new watermark at Getty Images watermark

Gone is the old watermark which many saw as an obstructive barrier.  By rethinking how the vital information that each image carries is communicated, Getty Images and R/GA London have transformed the watermark into a helpful tool. The new watermark, which is live from today, has been introduced across Getty Images’ entire online stills collection, which encompasses more than 52 million images spanning creative and editorial content and highlights a more open, innovative and respectful way to highlight each image’s information.

Says Jim Gurke, senior vice president, marketing at Getty Images: “We are very excited to introduce our new watermark, which was produced in collaboration with R/GA London and is the result of months of research and discussion with our customers and development team. During the beta phase, customer feedback was overwhelmingly positive and it was clear that the old watermark was seen as more of a hindrance than a benefit.”

Gurke adds: “We seized this as an opportunity to turn the watermark into a positive and industry-innovating tool, which we believe will greatly benefit our customers. Our new watermark now reflects what Getty Images is all about – sharing inspiring content while adding context and value.  Furthermore, it also streamlines image sourcing, making it easier for our customers to access our content quickly and effectively.”

The new watermark will:

• Display custom URLs which incorporates image number codes along  with the URL, which offers customers a simple resource to find the image
• Celebrate our photographers and contributors
• Enable the image to be viewed as a whole, transforming a barrier into a benefit
• Streamline image sourcing for customers