Expedia promotes Las Vegas and South Pacific with 90 second 3D cinema spots via BMF Sydney

BMF Sydney has created a 90 second 3D cinema commercial for Expedia, the world’s largest online travel company, showcasing the glitz and glamour of Las Vegas and the South Pacific.

The spot is airing directly before the screening of The Avengers in cinemas across Australia and New Zealand.

VIEW THE SOUTH PACIFIC SPOT

The 3D execution is part of the latest phase of Expedia’s successful brand campaign, which demonstrates the savings travellers can make by booking flights and hotels together with Expedia Holidays.

The campaign features Expedia’s travel host, Shura, demonstrating some of the off-the-beaten-track destinations that visitors to Las Vegas can experience, as suggested by Expedia’s Facebook community.

The Las Vegas campaign is also complemented by a second TVC showcasing the South Pacific. 

This time around Shura is accompanied by Expedia competition winners who won the opportunity to travel with Shura and feature in the campaign via a Facebook competition. 

Both destinations see Shura scratch beneath the surface to capture the essence of the holiday experience, from the NeonBoneyard in Las Vegas, a museum dedicated to preserving the relics of Neon signs of the Vegas past, to stunning bays on the Isle of Pines.

The latest executions build on the success of Expedia’s ‘Thailand on $222’ and ‘New York on $50’ campaigns and highlight the savings that can be made by booking your holiday with Expedia.

The 3D execution is accompanied by a 30-second TVC and 90-second online documentary film promoting Las Vegas. With a 30-second South Pacific TVC running in parallel. The TVCs and online films will be supported by print, outdoor and online advertising, which launches across Australia and New Zealand this week. 

Agency: BMF