Kellogg’s Crunchy Nut Corn Flakes launches new path-to-purchase campaign via JWT Sydney
If you’re heading to your local supermarket, there’s a pretty good chance you’ll be tempted along the way by a tasty new campaign for Kellogg’s Crunchy Nut Corn Flakes.
In the cheeky Crunchy Nut tone of voice, the campaign talks up the troublesome taste at each stage of the consumer journey to the supermarket shelf.
The path-to-purchase communications created by JWT Sydney includes metrolites, shopalites, outdoor special builds via OOH, 30-second radio spots, plus supermarket trolley and floor decals. In addition, digital agency Tongue will also be supplementing the campaign with a short burst of Facebook activity.
PLAY THE RADIO SPOT: Kelloggs Crunchy Word Association 30 Radio 130412.mp3
Credits:
Client: Kellogg’s Crunchy Nut Corn Flakes
Agency: JWT Sydney
Illustrator: Steven Cicala
8 Comments
yay. first comment
The old Sigmund Freud word-association radio spot. I wonder what the head hours were cracking an idea like that?
That type kicks arse.
Who’s the typographer?
Not particularly funny but will do the job they were intended for. This is just advertising to pay the bills, no problems but doesn’t deserve to be on CB
Are the spoons meant to be sperms?
Nice typography. Saw one the other day. Licked the glass just to see what happens. Nothing.
fantastic radio concept, really love it.
What’s the name of the campaign?