DDB Sydney kicks off ‘Truly, Madly Tim Tam’ campaign today with Tim Tam tree in Martin Place
Arnott’s Tim Tam has launched its ‘Truly, Madly Tim Tam’ campaign via DDB Sydney, that celebrates the love consumers have for Tim Tam biscuits.
To launch the campaign, Tim Tam biscuits will literally be growing on trees, thanks to the imaginations of passionate fans who wished for this via the Tim Tam Facebook page. These fans have inspired the Truly, Madly Tim Tam Orchard, which will see more than 30,000 Tim Tam biscuits ripe for the picking in Martin Place until 7pm tonight.
Susanna Polycarpou, Group Marketing Manager, said Tim Tam is excited to be rewarding Tim Tam’s biggest fans and sharing this passion with Australia.
Says Polycarpou: “We’ve harnessed the wild imaginations of our most passionate fans to create this magical and wonderful orchard for Sydney-siders to enjoy. It doesn’t end here either – we’ll be continuing to celebrate the magical love for the brand and share the passion with Australia. Watch this space!
“A new TVC will be created from today’s Truly, Madly Tim Tam Orchard activation, airing Sunday, 20th May. This is just the start of the Truly, Madly Tim Tam campaign which will live primarily on our Facebook page.”
1 Comment
Martin Place again hey?
Everyone that works in the area must be bankrupt from being such massive consumers. I mean, clear, no one else in Australia buys these products, otherwise we’d try marketing to them right?