Last chance to enter the 2012 IAB Australia Awards – entries close Monday 30th April at 5pm
Agencies and marketers have until 5pm Monday 30th April to enter the 2012 IAB Australia Awards.
Three new categories have been added to the existing 12 categories in the 2012 Awards. Tablet Marketing, Internet Protocol Television Advertising (IPTV) and Mobile Platform or App will make their debut within the Specific Tactics and Technologies Awards Categories.
Other categories include Brand Awareness and Positioning; Direct Response and Lead Generation; Product Launch; Brand Loyalty and Retention; Brand Destination Site; Cross-Platform Integration; Branded Content; Search Marketing – Paid Search; Search Marketing – Organic Search; Social Media Marketing; Rich Media and Digital Video; and Not-for-Profit/Public Service.
All category winners will also be eligible for the Best in Show Award, which will be announced on the Awards night. The ‘best of the best’ Creative Showcase winner will also be announced. The winners of both of these Awards will be automatically entered into the IAB US MIXX Awards in New York and funding for two representatives to attend the influential event.
Finalists will be announced in June and the winners will be honoured on 19th July at an Awards ceremony at the Sydney Town Hall.
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