DDB Group Sydney hires Darwin Tomlinson as integrated deputy executive creative director
DDB Group Sydney has hired Darwin Tomlinson for the newly created role of integrated deputy executive creative director.
Tomlinson joins DDB Group Sydney from The White Agency, where he was executive creative director and headed-up the award-winning Commonwealth Bank Property Finder Mobile App.
Tomlinson’s digital expertise has been bought in to further grow DDB Group Sydney’s creative leadership talent.
Says Dylan Harrison, DDB Group Sydney’s executive creative director: “The first thing I said to Darwin is that I wanted to work with a digital native, but didn’t want a digital creative director. I want a partner in the creative department who builds ideas people find irresistible because they’re interesting and relevant, before we talk about digital or technology.
“Having worked at such great places like Razorfish NYC, Weiden and Kennedy and The White Agency, Darwin gets that true integration starts with understanding what makes people tick He’s a rare mix of big picture thinking and deep digital experience.”
Says Tomlinson: “This is an opportunity to be able to join a world-class agency that has true integrated creativity at the heart of the business. DDB Sydney are one of a few agencies at the leading edge within the network worldwide.
“As a digital native, I jumped to work at an agency that is not just talking the talk of integration, but as an ‘ideas first, channels second’ agency, walking the walk. Working with both Dylan Harrison and his talented and diverse team on some of Australia’s biggest clients, I can produce work that pushes the boundaries in the spirit of true innovation.”
In addition to Tomlinson, who officially joins DDB Group Sydney later this month, Barth Whalen has also recently been hired as user experience specialist.
Whalen joins from The Netherlands, where he worked at major digital agencies Tribal DDB Amsterdam and Lost Boys and won a Grand Prix for his work on Philips Carousel.
Adds Harrison: “Barth is a key addition to our team. He’s already bringing his world class UX experience to bear on live projects across most of our clients. His full time appointment further reflects our commitment to truly integrated output.”
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Says Dylan Harrison, DDB Group Sydney’s executive creative director: “The first thing I said to Darwin is that I wanted to work with a digital native, but didn’t want a digital creative director.”
Well you didn’t get a digital creative director, you got an “integrated deputy executive creative director” perhaps the naffest title of all time. All Executive Creative Directors must surely now add “Integrated” to their titles for fear of being typecast as one of those Non-Integrated Executive Creative Directors.
I would move jobs for that title alone.
Mainly, so that later in life I could pull out the business card and reflect on what wankers we all were.
Why do all these announcements sound exactly the same? I wish the guy well, but fuck, what an industry of deluded wankers this is. I bet the press release for his last job was the same in spirit if not content.
wankers all right….Talk about TOP HEAVY over there. Anyone in creative actually working on briefs there or are they all staring at their business cards with a grin on their faces…
I’m a digital nudist.
Dial in just wanted someone with a sillier name than his own