The Sweet Shop extends into South East Asia, names Claire Davidson as executive producer

The Sweet Shop has extended production services into Bangkok, Thailand, adding Claire

Says The Sweet Shop’s CEO, Paul Prince: “Claire’s appointment is indicative of our commitment to providing the best quality, high-end story-telling available. We can do this from anywhere in the world with our directors by bringing on the global production centres to support them. Claire has a proven track record in the region and we’re delighted she has joined our global executive team.”

Most recently, Davidson was executive producer at Sudest Productions in Vietnam. Davidson began her career at MTV before moving to television commercials. At McCann Worldgroup, she led the in-agency production company One Six Six, creating work for the entire client roster of McCann Erickson Australia.

Says Wilf Sweetland managing director/executive producer: “We are thrilled to add Claire to our team. With her proven track record and respect within the South East Asian region as well as her background in Australia, Claire is the perfect choice to expand our operations and offering into Asia.”

“I have admired The Sweet Shop for many years.” said Davidson. “I have always had the utmost respect for their directors’ creative achievements. Bringing The Sweet Shop into the South East Asian market is a clever move. We will carve our own niche in the region, and in so doing extend the existing amount of high end productions that The Sweet Shop is known for around the world.”