More brand power for STW as listed comms group acquires 60% of branded Australian advertising solutions leader Buchanan Group

STW Communications Group Limited today announced the acquisition of 60% of Buchanan Group, an Australian based global leader in branded advertising solutions.

Buchanan Group brands include Brand Power, Zoot Review, MediFacts, InfoTalk, Adverlife and Hometester Club. Buchanan Group creates programs for blue chip marketers, spanning television, sampling, point of sale, print, outdoor, radio and all digital channels.

Buchanan Group operates globally with offices in Australia, Asia, Europe and North America. Buchanan Group programs have been seen by 2 billion people in 60 countries.

Says STW Group Chief Executive Officer, Michael Connaghan: “We are absolutely thrilled that Buchanan has chosen STW as its partner to help accelerate its growth. We have known and admired the Buchanan Group business for a long time. Its absolute focus on effectiveness and ROI for clients is a perfect fit with our ethos of delivering results.

“Buchanan Group is a homegrown Australian success story and its growth outside of Australia is very impressive. We are particularly excited about its prospects in North America and also the booming economies of South East Asia.”

Buchanan Group Oceania Managing Director, Suzanne Acteson said: “The breadth of STW resources and expertise will enable us to provide our clients with an even broader range of results driving campaigns.”

Chris Phyland, President Buchanan Group America’s & Europe, added: “Our fast growing Northern Hemisphere businesses will create new geographic opportunities for STW. There is a remarkable alignment between our companies and we are thrilled to be part of the STW Group.”