Daily Telegraph unveils fresh voice for Sydney backed by ad campaign via AJF Partnership

Sydney’s best selling newspaper, The Daily Telegraph, via agency AJF Partnership, today revealed a major refresh, reinforcing its position as the true voice of the people of Sydney.

The revamp touches every part of The Daily Telegraph, from a rejuvenated design and new masthead, through to a more focused editorial position engaged with Sydney at every level. Alongside the updated masthead, the revamped design and layout features an invigorated colour palette and the incorporation of fresh fonts.

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Online thetelegraph.com.au and the recently launched m-site feature a new contemporary masthead and refreshed colour scheme.

This activity will be supported by a comprehensive new marketing campaign featuring the strap line ‘We’re for Sydney’ reinforcing the focus on the city and its people. From today the campaign features in paper, online and outdoor.

The reinvigoration follows a comprehensive research project conducted by the team at The Daily Telegraph. The yearlong undertaking set out to investigate and define the strengths and opportunities for the newspaper, its multi-platform offerings and brand.

Paul Whittaker, editor of The Daily Telegraph, said the paper had been informing, entertaining and provoking the thoughts of Sydneysiders since 1879: “Our results clearly show we have a loyal and committed following, but by focussing on celebrating and connecting with our great city we have committed to making The Daily Telegraph even better.

“Our city is diverse but the look and feel of today’s newspaper has slipped behind. Our goal is to be for the people of Sydney, a newspaper that reflects the energy and pace of our city is a key step in that journey.”

Michael Miller, Nationwide News’ managing director, added that the changes established The Daily Telegraph and thetelegraph.com.au, as a truly world class multi platform news media brand for Sydney: “The Daily Telegraph has always championed and represented the people and businesses of Sydney. 

“These enhancements will ensure that Sydneysiders will be able to connect in a way that enables them to have a real voice in their city.”

The latest Audit Bureau of Circulation figures revealed an outstanding result for The Daily Telegraph recording record market share on all days of the week in sharp contrast to local and international trends.