Mark wins LivingSocial after fast 5-way pitch
LivingSocial, Australia’s leading group buying site, has appointed Sydney-based digital and direct agency Mark for full service creative duties following a five-way pitch.
Mark had just three days to answer an integrated creative brief to differentiate LivingSocial from its competition.
Mark Managing Director Simone Blakers (left) said she was proud of her team for both the “quality and speed” of the turnaround: “It was a really fantastic effort that also demonstrates the breadth of Mark’s offer – a results-focused agency with a fully integrated approach across all media.
“With strong digital credentials, we’re well positioned to work with online businesses like LivingSocial. We’re very proud to welcome them as a client, joining other market-leading brands such as Google and News Limited on our client roster.”
Says LivingSocial Australia & New Zealand Creative Director Andrew Mamo: “We saw a lot of great creative concepts from some of the best agencies in Australia, but Mark’s creative really stood out visually and conceptually. They took the brief and they ran with it, producing something fresh and surprising.”
LivingSocial has more than 60 million members worldwide and is the leading group buying site in Australia by a considerable margin.
8 Comments
Well done on winning the work…just a thought – if the client gives five agencies just 3 days to work on the pitch, it probably says someting about the value they put on the effort that goes into great ideas.
Just hope they like the campaign, because it seems pretty easy just to pitch it again if they can get all those ideas in three days..
Well done Sim. X
Good on you, Simone. Well deserved.
Awesome Simone ad team 🙂
Can somebody please explain to me why the agencies would be oven just three days to produce such an important strategic positioning?
I understand that working to short timelines may be a deciding factor for some clients, but surely not a brief that is to lay such a platform for the brand.
Great idea – talk about a minor piece of business in an underperforming part of the agency featuring an unknown team member – maybe no-one will notice we lost Woolworth’s….
Apologies for being negative – but please????
Agency: “Yes sir. No problem. 3 days? You’ll have it in 2, we’ll do it for free and we’ll blow you whilst we’re bending over.”
Client: “You can create my digital junk mail for free and swallow. Sounds like we’ve got a deal!”
The brief: Differentiate our copycat business model that every man and his dog has replicated in the last 12 months. And do it fast bitches!
Nice going with the press release. You’ve just exposed your agency culture as hard, fast, cheap and nasty.
What a terrible way to establish a client relationship and a thoughtless way to PR yourself.