Voodoo Digital launches at Fox Studios Sydney

Voodoo, one of Australia’s best known post production facilities, has launched Voodoo Digital, a new content-driven production house with a digital innovation and integration approach, based at Fox Studios Australia.

Voodoo Digital’s founders, Simon Cranch (left), managing partner – production and Nick Renford (right), managing partner, – creative, together have over 40 years experience in digital, creative, production and post production in film and TV having first worked together in the early 1990s.

Renford, who has worked with agencies and brands including Visual Jazz Isobar, Hothouse, Hyro, Subaru, Commonwealth Bank, Toyota, Canon and McDonald’s said: “Voodoo Digital is a very different type of agency. We are content creators and technical innovators with a focus on getting that content on multiple platforms in the most effective way possible. Thing is, we do it all ourselves – we write ideas, create content and find and integrate the best technology platforms. All under one roof.”

Simon Cranch (20th Century Fox, Sony Pictures, Hoyts, 9mm, FOXTEL) added: “Voodoo has been in business for over 14 years and we have witnessed some major changes in our industry during that time. Launching Voodoo Digital was, in part, due to the fact that there has been a renaissance in TV production through the web. In order to maximise the effect of your content it now has to be produced by video and story telling specialists – that’s where Voodoo comes in. We take our production expertise and combine it with our digital innovation knowledge to create and tell stories online. This is quite a unique offering as the mindset for online content is very different to traditional channels. It has to be quick, effective and engaging and this requires a specialist approach.”