Bulla Dairy Foods Crunch launches ‘7 flavours, 7 days’ campaign via The Bridge agency Melbourne
In a series of 15″ TVCs, Bulla Crunch has discovered ice cream lovers who colour their world according to their daily flavour of ice cream, right down to their poodles and undies.
As an ode to all ice cream lovers, Bulla Dairy Foods introduces its above the line advertising campaign, created by The Bridge agency Melbourne, for its popular Crunch brand, launching 7 Flavours, 7 Days. You figure it out.
The new 15″ TVCs – Caramel Monday and Strawberry Friday – show how a retro classic brand can bring fun and flavour into anyone’s day.
Says Fiona Leeming, ECD of The Bridge agency: “These 15 second commercials punch above their weight, engaging ice cream lovers in an original, colloquial and catchy way.”
Marita Forss, Bulla Dairy Foods senior product manager frozen foods added: “In these commercials we want to celebrate a quintessentially Australian product. Bulla Crunch has always been Australian made and owned, and is one of the few that still is. Like all Bulla ice cream, Bulla Crunch is made with fresh milk so it tastes deliciously creamy. And, since Crunch comes in 7 different flavours in a variety of packs, you can enjoy a different flavour every day of the week. It’s a brand that’s as loved today as it was 40 years ago. The TV campaign showcases Crunch as an everyday treat that hits the spot in a way that’s highly engaging.”
The Bulla Crunch TV commercials will run on the Eastern seaboard until Saturday 31st March in metro areas and Saturday 7th April in regional areas.
Agency – The Bridge
Executive Creative Director – Fiona Leeming
Senior Writer – Tony Hardy
Senior Art Director – Tamara Yim
TV Producer – Jennie McCartney
Production Company – Photoplay
Director: Matt Kamen
Producer – Chris Kamen
Group Account Director – Meagan Bell
Senior Account Director – Amanda Blennerhassett
Director of Planning – Carolyn Uzelac
Client: Senior Product Manager – Marita Forss
6 Comments
“These 15 second commercials punch above their weight”.
when the ‘ECD’ starts talking like a media planner you know the excecutions are seriously flawed
nice spots, but a tad short for my liking…. 15s hey, you need a 30
7 flavours, 7 days, but comes in a packet of 8…
You figure it out!
Hi i’m writing to you to let you know I find the advert offensive, the last thing I would associate with an iceblock is a man dancing around in his underwear, even if this is the case I’m sure I do not want to look at it on national televsion. Perhaps you could think of the children also that may be veiwing your advert, seeing a man with next to nothing on I regard as not suitable to view. What has happened to our society when we are bombarded by such as this.
I want the best for my family, my children & grandchildren in an already declining moral society, please support something wholesome in the advertising of your product. Thank You for the opportunity to share my concern I trust you will consider the little children in the world and how they are growing up veiwing such as this.
why isnt it
mango-monday
wildberry-wednesday
strawberry-sunday
e.t.c
Your caramel Monday ad is extremely vulgar. Would it have killed the guy to have worn pants?
I agree with Mrs Evans on this. My family and I love ice cream blocks like these but we refuse to buy these on principle. I can’t believe the actor was so desperate for work that he demeaned himself in this way.