The 2degrees mission continues with Rhys Darby fronting new tvc + digital blitz via Whybin\TBWA
Coinciding with 2degrees announcing it now provides mobile services to a hefty 875,656 New Zealanders, Whybin\TBWA, Auckland has launched its latest 60 second brand TVC, ‘The Mission Continues’, featuring the inimitable Rhys Darby.
Two and a half years ago 2degrees arrived with a bang, promising to shake up the telco marketplace by giving all New Zealanders a smarter, simpler and fairer choice when it comes to their mobile phone options. They’ve clearly delivered on that promise in spades.
Using the humour and comedic timing which has made him both a national treasure and internationally famous, Rhys shows viewers that with 2degrees you get fairer rates and Carryover Minutes, local call centres, business plans and nationwide coverage – even in good old ‘Palmie’.
And it ends with a cheeky nod to the future by asking ‘where will the mission take us next?’, a 2degrees Cola or even a 2degrees airline? One thing is for sure and it’s that 2degrees will continue to put New Zealanders back in control, with smart ideas delivered simply that allow Kiwis to stay connected.
Here, visitors can get involved in future 2degrees missions, vote for where they want 2degrees to disrupt next and register their intent to switch from lack lustre or over priced competitive offerings to a fairer, better deal.
Says Whybin\TBWA executive creative director, Andy Blood: “Both the TVC and digital campaign demonstrate, in typically irreverent and idiosyncratic style, that 2degrees has grown up but continues to focus on its mission to make life in this long, white cloudy land of ours fairer and even more amazing than ever before”.
David Walden, Whybin\TBWA chief executive officer, adds: “We’re really, really chuffed with this one, as the bar gets raised higher and higher every time we produce another campaign for 2degrees. It carries across a range of customer contact points including retail and customer care channels and quite rightly celebrates the success they’ve enjoyed in completely disrupting the telco market, connecting Kiwis and giving consumers better mobile phone deals.”
Agency: Whybin\TBWA, Auckland
Andy Blood – Executive Creative Director
Connan James & Craig Farndale – Creative Directors
David Walden – CEO
Natasja Barclay – Group Head
Nick Bulmer – Senior Account Director
Production Company: Film Construction
Director: Steve Saussey
Lead client:
2degrees – Malcom Phillipps, Head of Acquisition and Communication
1 Comment
Fun, nice Kiwi irreverence but it feels a wee bit all over the place.
Some of the gags I did not get e.g the prison one.
Perhaps trying to communicate too many things, trying to wedge in too many things into the one spot.
As a consumer, I was impressed most by the visual re nationwide coverage.
‘Mission to make everything better’ is a good clear thought but it seems that many of the scenarios in the ad don’t fit with this thought.
Strategically, I think something a little more aggressive would be more effective. Something that takes a swipe at the big boys and simply says ‘jump ship to us, we’re not bastards/Telecom’.
Nicely directed though.