Patak’s picks Host/The Glue Society as new ad agency partner following 3-way pitch

Patak’s, the world’s leading Indian home cooking brand have appointed Host/The Glue Society as its new agency partner following a 3-way pitch. 

Sharon Doyle, Marketing Manager for Patak’s at AB World Foods Australasia said “Host and The Glue Society really impressed us with their strategic approach to our brief. A collaborative way of working and a great creative idea means that we feel really confident in our decision. We’re looking forward to building on our recent successes and are excited about further strengthening Patak’s leadership position in collaboration with the team at Host.” 

“It’s great to get the opportunity to work on a brand that has such an authentic heritage.” said Richard Birkby at Host. “Patak’s has a really great story underpinning the brand and its whole ethos remains true to making the flavours of India accessible for Australian consumers. We’re really excited about the creative opportunities that working with Patak’s presents.”