More ‘Pork on your fork’ double entendres in new commercial airing this weekend via Shift, Sydney
STW Group’s Sydney-based brand positioning company, Shift continues to promote Australian Pork in the latest ‘Sunday Lunch’ spot, part of the long-running “Get some Pork on your fork” campaign.
The TVC will air this weekend on both free and pay TV and on radio in major cities across the country.
Raj Rabindranath, Shift’s ECD, said he was proud of the direction in which this campaign was heading from both a strategic and a creative direction: “We are beginning to see the campaign really mature in the latest round of Australian Pork ads; we are devising new ways to communicate sharp strategic marketing points through a campaign that has captured the hearts and minds of consumers. The result is some really great little Aussie ads.”
“We are looking forward to seeing the impact of Sunday Lunch,” said Liam Silk of Australian Pork Limited. “The campaign has successfully increased Australian Pork’s share of fresh meat and we anticipate that Sunday Lunch will continue building upon this success.”
Executive Creative Director: Raj Rabindranath
Director: Adam Blaiklock
Producer: Paul Freedman
Production Company: Flying Fish
Creative Director: Colin Sevitt
Copywriter: James Boyce
Art Director: Cassandra Jamcotchian
15 Comments
Am I the only one that finds it creepy that the grandad is holding the child that way when the nan is talking about porking him?
I think that might just be in your mind 6.28pm…….
No, no, no. Please make this end.
Watch this ad.
Then visualise the script on a single piece of A4 paper.
Then, once holding that image of the script clearly in your mind,
resolve to never write anything even remotely close to it.
Thank you. x
I know whereI would like to put my fork,
Not the same old silly porking gag again, again and again.
Move on and put it behind you.
Be humane and shoot shift
Shift, you need some proper creatives.
This is horrible. Just horrible.
The client could have run their last ad again and saved their money, it’s the same predictable lame ad. This one is Shift too! Matured? it stinks. Please stop writing them!
The pun is starting to creak.
It’s just a dreadful, groaning pun that hasn’t even got the manners or restraint to wait until the final seconds of the TVC, thereby giving it at least some chance of possibly masquerading as a cheap gag.
Which Dork approved that?
Come back Normie, all is forgiven!
I agree with all the negative comments. How does this keep happening. Casting is bad but idea is worse – and that was three ideas ago.
Apart from everything else that’s wrong with this series of ads, who the fuck eats pork 2 to 3 times a week?
PS. Odd shot, you’re a sicko