Commonwealth Bank celebrates 25th year sponsoring cricket with launch of integrated campaign this Sunday via Goodby Silverstein
To mark the commencement of the Commonwealth Bank Series, agency Goodby Silverstein & Partners San Francisco will launch an integrated campaign this Sunday amplify the bank’s 25 year involvement with cricket.
As an extension of the current Start campaign, which invites consumers to start something new with Commonwealth Bank, the agency will air its second TVC which features Mike Hussey and Mitchell Johnson.
On 13 February the Bank will launch its Cricket Bundle offer, further integrating the Start campaign across its sponsorship and product offers. New customers who open a Cricket Bundle (consisting of both a new Everyday Account and NetBank Saver) between 13 February and 27 February will get a chance to win a trip to the West Indies to meet the Australian Cricket Team.
In addition, the first 10,000 customers who use their new card for purchases five times by 31 March will receive $50 into their NetBank Saver. This offer is only available through Commonwealth Bank branches.
Throughout the Commonwealth Bank Series, CommBank Kaching KaChampions will be at matches to showcase CommBank Kaching, the Bank’s latest iPhone app that lets you pay people via your mobile contacts and Facebook friends. The Kaching KaChampions will challenge cricket fans to win prizes, including $900 Apple store vouchers, cash and Commbank Kaching iCarte cases which enable iPhones to make PayPass payments.
In line with the start of the Commonwealth Bank Series, this Sunday the Bank will launch its new online interactive game which sits on the Bank’s Facebook page Plot the Shot, where users will get to choose where the first boundary shot will cross the boundary for every Commonwealth Bank Series match throughout February and March. The person who estimates the closest plot will receive an Ultimate Backyard Cricket Set including – a Weber Q BBQ.
Says Commonwealth Bank general manager of group sponsorships, Poppy Fassos: “For the last 25 years, it has been a source of pride for the Commonwealth Bank to play its part in supporting Australia’s favourite sport. Our involvement with cricket provides an excellent opportunity to not only tailor specific offers to the fans, but reward and engage them through exclusive, once-in-a-lifetime promotional offers, as well as online interactive entertainment.”
Agency: Goodby Silverstein & Partners, San Francisco
Creative Director: Jeff Goodby
Executive Agency Producer: Chris Moore
Copywriter: Kate Catalinac
Copywriter: Damien Fitzgerald
Account Director: Sara Tomonari
Production Company: The Feds
Producer: Jude Lengel
Director: Graeme Burfoot
Commonwealth Bank:
Chief Marketing and Online Officer: Andy Lark
General Manager, Brand Marketing: Monique Macleod
Executive Manager, Brand & Advertising: Andrew Campbell
3 Comments
Cricket should be banned, worst game ever. Goodby silverstein should drop Commonwealth bank, they’re a great agency and cannot work with such a boring company.
A Kiwi and an Aussie (adopted) as the creatives on this. Should at the very least have more insight into the game than the last awful Goodby’s attempt.
Get a Life Macca. Rampaging Roy Slaven referred to Cricket as the game of life long friends from the Cricket Audio soundtrack Wicket to Wicket. Thomas Lords provided probably the best thing the English did to the world. Test Matches and the ICC World Cup (50 overs per side) ODI’s. Less said about T20 or Hit and Giggle Cricket.