Whybin\TBWA Melbourne wins Betstar business
Betstar, the family owned online betting company run by well-known bookmakers Alan and Michael Eskander, has appointed Whybin\TBWA Melbourne as their creative agency of record.
The appointment comes after a pitch at the end of last year.
Betstar has been in the market for 5 years and is looking to grow the member base and increase brand awareness. Mediacom are the media agency partner for Betstar.
Says Mark Watkin MD of Whybin\TBWA Melbourne: “We’re delighted to be working with Alan (Eskander) and the team at Betstar. There’s a real desire for success and the chemistry across the team has been great from the start. We’re looking forward to helping Betstar grow and develop their brand.”
Alan Eskander MD of Betstar said about the appointment: “In the highly competitive wagering market it’s important to have an innovative and passionate creative partner, I feel we have found this with Whybin.”
Work is already underway and campaigns will be in market within the first quarter of 2012.
5 Comments
Isn’t this their 4th agency in 4 years?
Here’s to another great year for Whybin’s and securing your Target!
Speaking of betting, I’ll have a pineapple on Betstar dumping Whybins in January 2013, for someone fresh and shiny. As 10.32 says, these guys change their agencies like most of us change our undies.
regardless of how changeable the client may be(?), well done WHYBIN/TBWA/Tequila for winning, talented bunch of peeps in Melb agency.
Talented peeps….