Disciple, Sydney debuts first work for Subaru with launch campaign for new Subaru XV

Sydney-based Disciple has created a launch campaign for new Subaru XV, it’s first major work since winning the account in June.

The TVC, directed by Revolver’s Bruce Hunt, was shot over 4 days and features 26 Subaru current model and milestone vehicles such and Possum Bourne’s Australian Championship winning rally car and a classic 1958 Subaru 360.

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“The key aim of the ad was to communicate that Subaru has a heritage of making All-Wheel drive SUV’s dating back to the 1970s. And that when combined with our experience in developing sports performance passenger cars, the new XV offers both genuine SUV ability and genuine car-like ride and handling. The line ‘All the best from Subaru’ sums up the proposition,” says Toby O’Bree, National Marketing Manager, Subaru Australia.

“The XV is an amazing combination of superb street car and capable off roader. It is the distillation of the best parts of Subaru’s engineering and design history. Subaru owners are passionate and dedicated bunch so it was logical to develop a launch campaign for XV that is a true celebration of the past and a launch of a car that will play a big part of their future. Tracking the cars down is a story in itself,” says Peter Buckley, Creative Partner, Disciple.

Client: Subaru Australia

Marketing Manager – Sports Utility Vehicles: Brooke Minton