HSBC hopes to encourage more Australians to ‘Bankercise’ in new campaign via JWT Sydney
January 23 2012, 11:31 am | | 11 Comments
HSBC hopes to encourage Australians to ‘Bankercise’ in a new campaign via agency JWT Sydney.
The campaign introduces Financial Fitness Instructor Brick Phillips, who promises to help customers get their finances in shape. From bulking up your bank account, to slimming your credit card waistline, to putting your home loan on a diet, Brick Phillip’s Non-Patent Pending Bankercise System is the complete package to help get you financially fit.
The nine week integrated campaign includes online video, outdoor, print, digital, mobile, POS, experiential and DM.
11 Comments
What a foul way to start the week.
get your finances into shape. eauuuuughhhhaaae. what marketing junior was allowed to do an ad campaign?
no wonder there are no credits.
johnnie spice
I like, it’s fun.
shithouse
another jwt classic poo
It amazes me clients pay for shit like this.
This is like going back to the 1980’s where advertisers think Australians are so dumb they need something pun filled and easy for a four year old to understand. Australia has moved on and I’m sick of seeing shite like this still, it’s just not funny.
even worse than that similar crap for canon
It’s fresh, stands apart. Job well done