Normie Rowe teams with Curtis Stone in ‘No Added Hormones’ spot for Coles via Big Red
January 5 2012, 10:12 am | | 116 Comments
Coles is promoting its promise of ‘No Added Hormones’ with a TV campaign via agency Big Red, Melbourne featuring celebrity chef Curtis Stone and 60s rocker Normie Rowe.
Rowe sings new lyrics set to the classic 1960 song ‘Shakin’ All Over’, which he covered in 1965.
116 Comments
Kill me. Kill me now.
What a sad day for our industry.
Jebus Christ this is the fucking end. They didn’t even bother to put the music and Normy’s singing in the same key. This actually makes Down down prices are down look good. Seriously, how could anyone who worked on this have kept a straight face?
What on earth were they thinking?
Could someone please upload the media schedule so we never have to see this again?
Sends shivers down my taste bones.
I’m glad norm turned up on set drunk… :)))
WTF!!! That’s going to be hard to beat for 2012’s shitest ad award
Well if that’s how we start 2012, things can only get better.
Love it.
bloody atrocious
The bar has been set and Norm’s drunk it dry.
How could a client approve that to go to air. Seriously, what is the coles marketing department thinking. And even worse, how could an agency with any self respect present that to a client.
Why all the hate?
I reckon it’s a bit of fun and should work it’s socks off. We’ve been humming the song all morning around the office and even some guys in the pub were loving it last night when it came on.
Normie Rowe is great leftfield casting as well and will have mums all over Australia singing this song in fun as well.
Good job guys.
Normie looks like he took an arrow in the knee.
Why all the hate as you put it, rather than constructive criticism – because it is utter crap and actually offensive advertising. It is not clever nor is it witty or fun, just cheap and nasty, Says heaps for what the brand is. If this is what our tv screens are going to filled with this year my tv is being turned off.
Kudos to the Marketing team for such an inspired choice! I’m loving it too and so were all the people at my bus stop talking about how good it was to see Normie Rowe back on TV again
I’m going vegetarian.
A small child dies every time someone watches this ad.
Why I oughta….
I don’t know whether to laugh or cry.
I feel like a need a doll so I can point to where the bad man touched me on the taste bone.
I’ll bet it works though. (damn).
Most shocking Aussie ad EVER!!!
Maybe the grandma’s of Australia will like it?
The mums are too young to know who the F Normie Rowe is… seriously. I’m a mum and I fucking hate it. Big Red, go straight to the naughty step and stay there.
Would love to read a comment by Ted Horton.
I’m in the target market but don’t work in advertising and I simply love it! It’s about time advertising was more fun. I agree with the other sentiments, Normie is an inspired choice. I can’t wait to see how many new gigs he gets off the back of this.
Coles you’ve made our day and so has whoever made it! I’m off to Coles!
Jeez, what happened. Teddy invited me over to his joint for a barbie and a beer around the pool with his mate Curtis and a little sing-a-long, next thing I know i wake up with a minging hangover and I’m in a minging tele ad.
It was on the telly last night. I’m shopping at ALDI.
I’m going to start shopping at Woolworths!
Can you sing ‘further away?’
Dislike.
This will work it’s butt off.
Coles have Woolworths on run.That’s all that matters.
Their agency has been asleep at the wheel for a long time.
Ted your a Fu…..g genius with nothing to loose.
“I don’t give a fuck what you think of these ads. People out in the burbs love them, and I’m earning a fucking fortune making them. When I worked at Mojo back in the day, I saw Mo and Jo get rich off shit like this, and now it’s my turn. Now fuck off while I drive my Bentley home to my mansion you pack of adwankers”.
But there’s an easy way to avoid the shit that Big Red’s churning out: don’t watch FTA TV, or anything bogans might watch on Pay. This will also help you to avoid ads for KFC, SuperCheapAuto and the like.
Hey 4:11 PM, didn’t you see 12:33 PM and 1:04PM!!!
Normie Rowes add campaign attemp is degrading to every baby boomer still standing and sound of mind,give up now before you stop shakin.
Fuckin g awful and rediculous. wont be shoppin at coles WTF were they thinkin????
I was a fan of Normie when he was a heart throb. But this is just hiddeous. I think I’m talking for most of the Mums and Grandys out there.
I’m sure he was told to “ham it up” and he has (or he was drunk). The big thing that lets it down is the technical stuff. Music and singing out of time and sync, in different keys, can’t hear the lyrics etc etc. Could do HEAPS better! I’ve already heard of people flicking the channel as soon as it comes on.
What DO you say Ted Horton???
C’mon Horton! Show some courage.
So Teddy is filling the gap left by old school Singo with old school Mojo in one foul swoop…throw another mill in the bank!
Fair dinkum. It’s like watching a car crash.
This isn’t shit, it’s the kind of explosive diarrhea you’d only find in old people’s homes.
I had heard about this ad and saw it tonight. Yes the concept stinks, the music and vocals are out and the most of basic film technique flaw demonstrated.
http://en.m.wikipedia.org/wiki/180_degree_rule
How can one commercial have so many production faults. In the old days even if you had a stinker you at least polished it in production. Who is responsible for this as no credits for the lack of production – first year film students, but then they would even know this story telling basic – you don’t cross the line once let alone more than twice in 30 seconds.
Is this the beginning of the end to all values held by many?
Finally, the smile has been put back in advertising.
Pat on the backs all round, and you can just tell Curtis is loving working with a celebrity like Normie.
The fun loving whacky nature of this is also sure to appeal to the younger demographic too, that’s if my kids are anything to go by, they just love it!
Guys, take it easy. It already has 336 views on youtube and 4 likes. Even the 32 dislikes would signify people are engaging with the brand. Can anyone say 2 way conversation?
Bring back Down Down, Prices are Down, performed by Status Quo as they are today. The boys must be in their mid-to-late 60s. Who else you got up your sleeve, Ted?
wow..the day aussie advertising died….the coles marketing team should be fired immediately
Lets hope that t he people who say they think this is good are actually being sarcastic. If not lets hope they don’t represent the beginning of a trend towards lack of taste, intelligence and judgement in Australian advertising.
This stuff is utter crap. Horton, Coles, and everyone involved should be ashamed of themselves
Think ‘mums’ like this kind of $hit?
Think again.
http://www.essentialbaby.com.au/forums/index.php?showtopic=953672
There is some negative nellies on here!
Look it probably won’t pick up at any award shows, but who cannot say this doesn’t bring a smile to their dial? Honestly?
With so much pain in the world its great to see Coles marketing taking it head on and really connecting with their target. And as a previous commenter said- what an inspired choice!
Normie Rowe, I tip my hat.
I have the sudden urge to stuff my face with thousands of hormones. Unforgiveable.
Shit a brick! The Essentially Baby blog out-bitches Campaign Brief. We’re a bunch of choir boys by comparison.
There’s bad and there’s really bad. But this is really BAD.
This ad makes me sad.
Big Whoops that’s a pretty big insult to Singo, Mo & Jo.
I can’t remember them doing anything that was quite as wiffy as this and it is 2012.
Mo would be rolling in his grave and screaming at Ted for this one.
This blog needs a like button next to comments… some of these are classic.
Normie sounds like someone he has a cold Coles snag stuck up his arse
You’re right …apologies and respect to Mo, Jo and even Singo
Am I missing something. I mean, it’s all good and well to align brands to celebrities, but where’s the link?? There is no relevance what so ever. Massive fail!!!
The only thing worse than this ad are the comments trying to defend it. For goodness sake, don’t come onto this site and claim to not work in marketing or advertising, but then go on to talk about ‘the target market’ and ‘heading off to Coles’.
It’s lucky that you enjoy working at Big Red, because with this rubbish on your reel you’ll never work anywhere else.
What the fuck just happened.
Clever work no matter how bad it is.
That’s why Ted is called up.
Horrible ad….does the job.
What works @ the moment guys!
GOOD POINT!
Id also like to say good on the marketing team for having not only the insight to give Aussies what they want but also having the character to give joe public something to really smile about.
It’s a bit of fun! With the gfc, earthquakes and floods it’s great of these guys to let us forget about it. And us it just me or is Curtis the most handsome man on tv?
Thanks guys.
What the hell is it with meat ads…first you get porked and then to add another layer of ugliness you get visually assaulted by Normie Rowe….!!! I was so gob stopped when I say this ad..Vegan status looked like a preferable option…. Today I made a conscious effort to drive right on past Coles to pick up some meat……I just couldn’t make one contribution to this horrible piece of communication!!
And like Normie Rowe, warbling with Curtis Stone over a barbie is going to stir the hormones of any shopper……….give the consumer a little respect FFS!!! None of deserved this!!
The marketing team must have been blind and death to miss this road crash or too weak to speak up.
Aussies don’t want this. just check out the essentialbaby link supplied with every day australian comments. Sums it up.
There is nothing to smile about, rather one cringes with embarrassment as to how bad it is. It is offensively bad. And as for a bit of fun, it is not that all all. Normie can’t even pronounce words when trying to sing and it looks like he is using the chef to support him in standing up.
If aussies want a bit of fun there are things to fill that void and how bad this ad is has nothing to relate to gfc, floods, wars or earthquakes that would make us forget about them.
Are you a moron to make that comment? But then you think the ad is fun and what the public want. Shame on you.
I know, like and respect Teddy. He’s done some fine work over the years, and had huge business successes for his clients. His ads make people money; his ads make him money. But we all make stinkers, and this is one of them. Simple as that.
Oh, PURRLLEASSE grow up and start selling something because that’s what you get paid to do.(Ted worked that out a long time ago)
…and why the subtitles? The words all sound really clear. I reckon its coz it sounds like he’s singing “No added homos”. Which he probably was coz he’s of his face.
Worst ad ever.
THAT ADD TURNS ME OFF SHOPPING AT COLES WOOLIES HAVE NO ADDED HORMONS NORMIE ROWE MAKES ME FEEL LIKE JUMPING OFF THE SKILLION GET RID OF IT I TURN IT OFF WHEN IT COMES ON AN COLES MEAT IS CRAP
Im with respect where due.
I had a family tragedy last year and this is the first thing I have been able to smile about since then. Thanks to the Coles marketing team as someone else put it.
I just can’t believe they air this utter shit – WTF? Seriously, it makes me want to stab myself in the eyes with the fork I was just using when I saw that ad. This is the first time I’ve every made an online comment regarding a commercial or anything for that matter – it was truly so offensive and appalling, I was compelled to blog about it. I am relieved that so many others feel the same way I do about this shit ad. Whether we like it or not, the marketing dicks that created this marketing abortion have got us remberring this crap ad by vitue of how shit it is – these cunts should be shot with balls of their own shit. Plus both Normie and Curtis should be ashamed of themselves – ragardless of how much money they made from this bullshit – they should both be considered as complete wankers now – especially Normie – what a God awful performance!
Like “Peter k”, I’d like to say thanks to those miracle workers at the Coles marketing team.
I had terminal cancer, but now after watching this ad I am completely cured and smiling.
And thank god they made this ad because just by watching this for 30 seconds I can now forget about the GFC, floods and earthquakes – as there’s no other forms of light entertainment anywhere to be found in the world. Anywhere.
I was intrigued what others thought of this ad and had to jump online … It is like watching a car crash in slow motion – was Normie Rowe truly a singer in his day ?! Seriously, the noise coming out of his mouth is hideous, out of key and not at all funny. Not to mention his peroxide hair which is just embarrassing for a man his age (actually any age!). This ad is painful and there is nothing clever about insulting tv viewers with such rubbish. Coles must be desperate.
Peter, please tell me you’re for real and not yet another poster from Big Red.
Next time get Meatloaf to sing something for mince!
http://www.youtube.com/watch?v=vlHLwkiUyGU
Worst ad ever. Will no longer shop at Coles until this rubbish taken off air. Normie sad sack Rowe.
Crap.Worst advert ever. Coles executives must be a bunch of morons. Shopping at Woolies in future.
Worst ad ever! Puts me off shopping at coles!!
I don’t work in advertising and I don’t even know who this Ted bloke is. What I do know is that he should be shot with a ball of his own poo for subjecting people to this pathetic ad. I’m a 37 y.o. mum and am insulted that Coles thought that by wheeling out some old has been at a lame BBQ with side-talking Curtis Stone that I would want to shop there. I already did actually shop at Coles (for convenience) but today I got my fruit and veg at the market and will get meat elsewhere too. Gayest ad ever!
I just commented and then read Seriously’s comment. Great minds think alike! I think I was tame in comparison but loved the comments.
Never complained about an ad before. This is an insult to Normie Rowe, as he was, singing here out of key, looking awful and being gagged at the end. At least “Down, Down” was in key and we didn’t have to look at a terrible clip of Dusty Springfield being humiliated in this way.
Poor old Normie – the indignity he has to suffer to make a quid these days.
Used to work in coles marketing for years… same story. Stale fat cats marketing to themselves and ignoring the consumer. Also never delivering on their promises at store end… this ad represents their thinking and style. Grey, wrinkled, coulda-beens. Would be nice to see them nail it for once…
I’m with Peter K…There is just so much sadness and for these guys to tackle it head on while still doing their jobs -telling us about their great products and great prices is something to be commended.
A day hasn’t gone by where I haven’t heard someone humming this in the elevator or just out and about!
And is it just me or is there a few catchphrases in there taking off?
New. Worst. Ever.
More passionate support from the ‘real people’ of Australia …
http://www.3aw.com.au/blogs/breaking-news-blog/coles-meat-ad-is-on-the-nose/20120108-1ppxs.html
Its stuff like this that makes me love advertising. Great fun with genuine talent talking smack bang to their market, but in this case singing one of the wackiest ditties ever!
The only people that need worry about this are the big wigs at Coles because I reckon there will be a few people asking for raises in their marketing department!
Jesus. Comments from “Like It!” (Jan 5, 12:33pm), “Like it? Love it!” (Jan 5, 1:04pm) and “Rose” (Jan 9, 11:34am) are clearly from the marketing team for Coles. I understand that you are frantically scrambling to protect your next raise in the face of this unforgivable piece of rot, but please, don’t try to tell me that people have been “humming the tune in the elevator”. It’s just an insult to everyone’s intelligence, including your own.
How do you know the people who re “liking” it aren’t just trolls?
Lazy cheap advertising. Pick a jingle, throw in some free talent, film it in your mates garden and furnish with 20 or so cardboard hands.
The Coles clients are obviously too stupid to have an opinion of their own and got sold a proper fucking lemon here. At least down down has some semblance of choreography…and a tune.
And btw, Rose its just you.
OMG I just got Adraped. Plus I like added hormones it gives the schoolies ridiculously over developed breasts making the commute to work much more interesting.
Utter utter tripe.
Omg. Kill me now. Every time it comes on it seems to get worse if that’s even possible. PLEASE PLEASE PLEASE TAKE IT OFF!
This made me forget about all the troubles in the world, stuff like aids, overpopulation, gang rape, cactus rape and penile insertion taser rape and think how truly god damn lucky we were before this ad ever existed.
Its stuff like this that makes me love advertising. Great fun with genuine talent talking smack bang to their market, but in this case singing one of the wackiest ditties ever!
The only people that need worry about this are the big wigs at Coles because I reckon there will be a few people asking for raises in their marketing department!
my friends are already mocking this on twitter – and they live in canada. way to go, australia.
I’m a 37 year old mum, my mum’s 68 and neither of us realised that it was Normie (or “Shakin’ All Over”) until we saw a story on the ad on Today Tonight 😐 Think they might have missed the mark/s. Yes, “no added hormones” is on high rotation in my head, but it only makes me hate the ad even more….
So shocking on so many levels. I never thought I’d ever see anything worse than the ‘Worker Friends’ (which has since been replaced with a less scary version) but I think this is scarier.
like a fart in a space suit
c’mon Ted you can score a hundred! Christ you are nearly a hundred yourself!
Quality and Quantity, fuck off.
Thought I’d check in a see the sate of play.
Wow.
Just Wow.
I wonder sometime, if like me, you read the comments first every once in a while and then look at the ad to see if the ad lives up the the praise of the cursing.
In this case it exceeded the cursing.
It must be the lingering relaxed state of holiday mid morning beer still wearing off, but I’m struggling to find adjectives worthing of representing how terrible this work is.
From woeful choice in talent to terrible acting to bone jarring supers with 10 year old typography.
This really sets the bar for worst ad of 2012 really high very very early.
Worse then a Ben Stiller movie.
Sing it with me Teddy – “No added talent”
The thought of Aussie Beef just took over me
When I grow up, I want to work in marketing for Coles.
Irritating. Dumb. Embarrassing – for some reason people think Curtis Stone is HOT – I think NOT. And Normie? Good grief – did someone let him watch the finished ads so he could SEE and HEAR himself????? I mute the TV as soon as the ad comes on – if I am not running out of the room to make a cuppa (and take a Bex).
I can now proudly say I’ve worked on Rugs-a-Million ads 🙂
This ad will be pulled by the client. Ted will keep the cash, but it will be pulled.
how did they get gary busey from point break and joe pesci from lethal weapon to do such crap?
At least it ran so big red and their suppliers can now enter it a Cannes and all the other global awards. Bound to pick up quite a few gold for all involved!!!
There is definitely some people commenting here unashamedly that either work on behalf of Coles or the advertising agency that are esponsible for this steaming pile of terd. Not mentioning any names (quality and quantity, wow, girls just want to have fun etc) This add is pathetic and lame on soo many levels. From the start where normie is thrusting his arse toward Curtis stone’s pelvis to the last word spoken. I just felt sad and sorry for normie Rowe, he must be very broke! Curtis stone will also obviously put his name and face to anything as long as the dollar figure is right. Coles you are presuming that all Australians are idiots if you think this will add to your market share, you need to have a long hard look at yourself. Ditch Curtis stone, whoever he is, and sad has beens in future.
http://www.youtube.com/watch?v=4-oHruQzSo4
@Rose 9.49pm
You wouldn’t be subjected to a clip of Dusty Springfield being humiliated as she’s been dead for years.
Also, she never sang this song. It was Petula Clark.
Utter shit btw. Just sayin’.
Now that is an edit, a good mix and very very funny…..gold
way better than the original.
Some of the comments here are actually quite witty.
The usual hate stuff is a waste of time, but the suggestion that we be given the media schedule so we can avoid the ad is a genuinely good idea.
So has anyone got hold of the schedule yet?
I think our comments / bitching about this God awful Ad might just be paying off?
While I’m not glued to the TV, I watch enough of the idiot box to have noticed that there are a couple of additional versions of this Ad being aired. These Ads are still genuine shit, but they are slightly less offensive than the original abortion we were all forced to suffer through. Perhaps the marketing dicks responsible for this crap are actually taking notice of the obvious collective contempt for this hopeless trash.
So I guess a big THANK YOU to the marketing executives is in order for eye and ear raping us all slightly less than you originally started out doing!
Like ‘Get Real’ said, those two or three losers who make comments in support of this garbage – seriously, just stop it – you are truly wasting your time on this forum and embarrassing yourselves!
Thanks ‘Ange’, I too have stopped shopping at Coles all together in protest – and just because I hate these fucking Ads sooooooo much! They really do think we are all a bunch of simple idiots!
🙂
I really hate this ad and every time it comes on I cringe! Coles you got it sooo wrong , please take this ad off TV ASAP