Glassons aims to create mayhem in latest TV and online campaign via Publicis Mojo, Auckland
December 16 2011, 9:42 am | | 4 Comments
Women have the ability to create fantasy, desire, life and mayhem. Glassons celebrate this power in their latest campaign by Publicis Mojo.
The 60 second online film and 45 second TVC features women wearing Glassons outfits in a fantasy world of their own creation.
Says Mojo executive creative director Lachlan McPherson: “Glassons provokes women to unleash the you within you.”
It was shot in Auckland by Derek Henderson of Curious, and set to the Donovan track ‘Season of the witch’.
Agency: Publicis Mojo Auckland
Creative team: Mikhail Gherman and Lachlan McPherson
Agency Producer: Liz Garneau
Production Company: Curious Ltd
Director: Derek Henderson
Producer: Andy Mauger
Editor: Jarrod Wright
Online and Grade: Toybox
4 Comments
Some of the images here are great, but the supers wreck it and the end shot of the guys crashing into the fire hydrant is just way too wallis “dress to kill”.
Love it! Hot colours.
Love it! Women Create Mayhem = awesome tagline for this brand.
looks like it was made in 97. david lachappelle w avg talent and really bad supers.