Staedtler’s back to school campaign to launch with 3D cinema assault through Val Morgan

Writing instrument company Staedtler is capitalising on family movies releasing this summer with a 3D cinema campaign targeting parents with children.

The commercial was created in the UK in 2D by db Communications and produced by Loki Productions. The ad was converted to 3D in post-production through Val Morgan.

The Staedtler Back to School campaign breaks in 3D on selected cinemas from Boxing Day.

Staedtler marketing manager, Margaret Savage, said: “Targeting families with a 3D ad shown prior to family movies was an ideal way to promote to our target Back to School audience. With cinema we reach a captive audience of parents and children together while they are enjoying themselves, and Summer is the key time of the year for our business. We wanted to make the most of the 3D cinema experience and the opportunity to take the campaign into 3D enabled us to continue to be innovative, a quality that Staedtler products are already recognised for.”