Two weeks after RWC, complaints against Soap Creative’s controversial ‘Rugby Rules’ web film for Lynx upheld by Advertising Standards Bureau
November 4 2011, 11:15 am | | 13 Comments
Farcically too late to matter, complaints against Soap Creative’s controversial Lynx ‘Rugby Rules’ web film, which was unveiled prior to the Rugby World Cup, has been upheld by the Advertising Standards Bureau for objectifying women.
Since September 19 the video has clocked over a million views, by far the most viewed on the Lynx Australia YouTube channel. It appears to have now been removed but the Aussie created ad is still on the Lynx New Zealand YouTube channel, with nearly a half a million views and still on Bestads.
13 Comments
Clearly the ugly feminists are upset.
Looks like the answer for next year’s sequel, might be to make sure it’s hosted on an overseas server….
I’m thinking they should be playing in a field of mud… or jelly.
yes, I’m appalled.
It wasn’t long enough.
Having said that, is there an issue with brands treating women as sex objects to sell deoderant? Surely, at some point we need to take some responsibility as an industry.
……who made these Fembots search the net for the offending ad, tied them to their chairs and made them watch it, so they could be rightly offended????
A web film that objectifies women was banned??
Gimme a break, the porn industry must be aghast.
Cracked up!
I learned something about the game. In fact quite a few things I really couldn’t be bothered learning before I saw this film.
Job done, Brad! Love it.
They need to get a life…
What a load of puritanical bull shit. What has happened to Australia. Love or hate this work the regulatores are being given far to much reach and power over brands.
Lynx making chemicals, spreading plastic, normalising pornography and objectifying women… wake up it ain’t the 80’s.
Last time I checked, it was called the world wide web. What right does the Australian advertising standards board have governing this domain. I would be challenging this one in court. The Internet is the reason people have been moving away from television. In my mind it was up to individual sites to display controversial ads or not. A million hits suggests that hundreds of thousands of people passed this around. Why is it that a small handful of people get to dictate.
Please 50 year old sour pusses, please, stay off the Internet! Or understand that the Internet is a liberated place where brands can act like tv shows and movies, where nieche audiences can indulge their tastes.
This is bullshit.
Agreed. It’s the internet. Mosman mum’s don’t have a say here, this is a precedent that needs to be challenged in court.