Mitsubishi promotes its first electric vehicle with outdoor campaign via Clemenger BBDO Sydney
October 17 2011, 7:50 pm | | 11 Comments
Mitsubishi motors has developed an outdoor campaign through Clemenger BBDO Sydney to announce the release of the i-MIEV, Australia’s first mass produced electric vehicle.
Specific outdoor sites were designed to give the effect the car was powering the lighting for each billboard.
Over the past few months Mitsubishi has been introducing the car to some of Australia’s top innovative organisations like Google, Origin, News Limited and City of Sydney. VIEW their stories…
11 Comments
Nice.
Somewhat clunky headline aside, this is a great poster.
Nice.
ZZZZZZZZZZ
Clunky line, but cracker of an outdoor poster.
Kewell.
If they did it for real it would be even more awesome.
This has been on the corner of Ferrars St and Kerfered Rd for months. How is this news? It’s like the Hungry Jacks breakfast shite from last week. Old news. Same offender again – Clems Sydney. Your PR guys need a kick up the arse.
Cool idea I like it a lot, but who ever was resaponsible for the copy needs to be attached to an effing pilon with 180000 volts running through it!
The line is really bad, and I mean bad as in bad not bad as in good!
Those ‘L’earners with a massively massive capital ‘L’, should re-read advertising 101:
Guys, clever visual = simple headline. Simple visual = clever headline. This ad falls into the former category – clever visual = simple headline.
Well done Clemenger boys. Nice work. I know how hard it is to get this kind of stuff up.
Skip
I completely agree Scott, but while the line is straight, it’s far from simple. However, great outdoor.