Dame Judi Dench stars in new fully integrated ‘Experience ASB’ campaign via Droga5 Auckland
Droga5 New Zealand has launched ASB’s new ‘Experience ASB’ campaign, the first under new CEO Barbara Chapman, formerly at ASB parent Commonwealth Bank in Australia.
The fully integrated broadcast, online, print and social media campaign stars Dame Judi Dench, and aims to provide an opportunity for potential customers to ‘test drive’ a range of ASB products and services.
The campaign also points people to the ASB’s new digital hub.
Agency: Droga5
Creative Partner: Mike O’Sullivan
Creative Directors: Guy Roberts and Corey Chalmers
Business Partner: Andrew Stone
Business Director: James Polhill
Digital Partner: Jose Alomajan
Executive digital producer: Andrew Simpson
Media Strategist: Olly King
Agency Producer: Pip Mayne
Production Company: The Sweet Shop
Director: Mark Lever
Producer: Lynnette Gordon
Editor: David Coulson
Post: Digital Post
Music: Franklin Rd
Digital Production: Assembly
Digital Director: Matt von Trott
Digital Production: Amanda Chambers
1 Comment
Love the save the change idea.
And the VO works surprisingly well.