Digital agency Reborn undertakes next phase of business growth with four key appointments

Sydney-based indie digital agency Reborn, Sydney is undertaking the next phase of business growth, announcing four key appointments.

Jarrad Collings (second from right) was appointed creative director back in July, joining from digital agency Profero, where he has spent the last three years. At Profero heworked on brands including Pizza Hut, EA Games, Johnson & Johnson, Diageo and NRMA with his recent work recognised at Webby, Cannes, AIMIA, Award, 4A and IAB level.

Reborn’s new Creative Technologist, Enrico Penzo (above left) moved from vanGoGh agency in Italy to start up Reborn’s research and development division as well as prototyping.

Penzo worked for over eight years in Europe across design and information technology with expertise in joining graphic design, web technologies and advertising. He is experienced in integrating the different aspects of online experiences and interactive installations across clients MTV, Diesel, Vespa, Piaggio, North Sails and Land Rover. Enrico will focus on digital activation and experiential platforms with Reborn’s new business opportunities.

Client Services Director Samantha Martin (above) – previously at the White Agency – will now take the reins held by Reborn co-founders Sabir Samtani and Dave Easton in securing and developing relationships with current and prospective clients. She has over ten years of agency experience in directing and managing client accounts across large web developments and e-commerce sites integrated into marketing campaigns.

Martin’s role will see her becoming heavily involved at all points of client project roll out plus uncovering core strategic needs to find targeted solutions. Samantha has worked with CBA, Lexus Australia, Biotherm, Nuffield Hospitals, Links of London, Mr & Mrs Smith, Kurt Geiger, Uniqlo, Mount Franklin, Coca-Cola and Billabong.

Finally new Senior Art Director, Garth Sykes (above right) has over ten years digital experience across conceptual and creative designing combined with technical insights. He joins from Sapient Nitro in Brisbane and his client portfolio includes Sony Computer Entertainment, EMI, BBC, Electronic Arts, Unilever, Parmalat, Virgin Blue, Tourism Queensland, Triumph and Supercheap Auto.

Says co-founder of Reborn, Sabir Samtani: “We are excited about the next growth phase and are really pleased to attract such high calibre new talent. It’s great that they were attracted to Reborn’s unique fresh young culture. They will be a transformative mix taking the agency into this next stage. Both new recruits are impressive in their own right, with fresh new ideas and at the same time both have great experience and are well recognised in the industry.”