AAMI ‘applauds’ safe drivers launching new integrated campaign via Ogilvy, Melbourne
October 4 2011, 4:02 pm | | 12 Comments
AAMI has launched a new campaign via agency Ogilvy, Melbourne to promote its Safe Driver Rewards programme.
Titled ‘Applause’, the integrated campaign celebrates safe drivers as the unsung heroes of the road.
Agency: Ogilvy, Melbourne
Creative Group Head: Nicholas Desira
Copywriter: Lenna Boland
Art Director: James Barkley
Production Director: Tim Marxsen
Director: Tim Bullock
Executive Producer: Jonathan Samway
Producer: Kate Sawyer
Production Company: Prodigy
Executive manager, marketing: Richard Riboni
12 Comments
No mate.
Love it… This is a fun! Makes me laugh everytime
Not a fan of the hero.
This ad would have been so much better if they’d had crowds of people chanting her name to “eye of the tiger” or Gary Glitter.
Like this one:
http://www.youtube.com/watch?v=uEKa6AjVrPM&feature=related
God I’m sick of the OTT performances in bullocks spots.
You have just arrived at dullsville!
funny. good casting.
Finally an AAMI ad without a horrid musical number…
God that’s awful.
WHAT IS IT WITH THE ADDY SCRIPTS AND ADDY EXECUTIONS??????
Another hopelessly bloated AAMI spot with fast wear-out – all the more tragic because it will, no doubt be played ad nauseum. It already has been.
terrible. really. So hammy and ad-like. Bring back the musical numbers.