Ted’s Cameras launches major rebranding initiative via agency Wilson Everard, Melbourne
Ted’s Cameras has launched a major rebranding initiative via agency Wilson Everard, Melbourne, accompanied by a return to television advertising.
Ted’s TV campaign is supported by extensive catalogue distribution and national press.
In his new role heading up Ted’s following the retirement of Richard Robertson, general manager Nic Peasley said: “We have spent 12 months researching and modelling a new brand position with our partners at Wilson Everard and have commenced the rollout this month.
“Research showed that brand recognition for Ted’s is extremely high, in fact the highest of any camera retailer in Australia, as is the trust factor in terms of product knowledge and making the right recommendations. We need consumers to see and feel how the right choice of camera combined with a full suite of photofinishing options will help them capture life the best possible way.”
9 Comments
I smell metal.
ha
How the hell is this on best ads?
Rebranding? Major? Initiative? Bugger me if it’s not something they shot when they were last on TV twenty years ago and some twat finally decided it should run.
I personally think they could have fit a couple more words in the script.
Wilson Everard – clearly an agency on the up.
12 months to develop the same positioning at Kodak ten years ago?
Noooooooooooooooooo (idea / positioning / strategy / redeeming values / et al ) !!!!
Look, we all know we have to do this shit and pay the bills, but do we have to PR it?
If my memory serves me, this ‘agency’ was a McCanns breakaway.