eHarmony launches first locally produced “It starts with you” campaign via The Hallway
eHarmony.com.au, the relationship site that introduced compatibility based matching to Australia, is set to launch a new multi-million dollar marketing campaign which will take the brand in a fresh new direction on 2nd October.
The “It starts with you” campaign, via The Hallway, Sydney, will be launched with its first locally produced television ad for the brand focusing on real single members of eHarmony sharing their experiences and motivations for using the service.
Centering the campaign on the journey experienced by singles during their time on the site is another first for eHarmony; their previous campaigns have traditionally focused on the end result, featuring established couples who met on the site.
The four TV ads each feature a single eHarmony member talking direct to camera, and is tipped to start the holistic, integrated marketing campaign.
eHarmony will also be launching a new website home page featuring the members from the TV campaign, whilst using flip book technology to help navigate people through the eHarmony process and the benefits of its Compatibility Matching System.
The home page will also feature video thumbnails of eHarmony members talking about their dating experiences.