Clemenger BBDO, Melbourne’s NAB ‘Break Up’ campaign wins Promo & Activation Grand Prix and PR Grand Prix at Spikes Asia Awards
Clemenger BBDO, Melbourne took out both the Promo & Activation Grand Prix and PR Grand Prix for its NAB ‘Break Up’ campaign at the Spikes Asia Awards, held last night in Singapore.
DDB won Network of the Year (pictured) and O&M Kuala Lumpur took out the agency of the year title.
Overall, Australia performed well, scoring three of the six Golds awarded in Promo & Activation: Leo Burnett won for Bundaberg Rum ‘Water Mark’, Whybin]TBWA\Tequila Sydney won for NRMA ‘My car is your car’, and Leo Burnett, Melbourne scored Gold for Scope ‘See the person, not the disability’.
Scope also won Gold in the Film category, one of only two awarded on the night, and Gold in Film Craft (for best use of music), also one of only two awarded.
NAB ‘Break Up’ also won Gold in the Media category, one of 15 awarded, as did the TAC ‘A town called Speedkills’ campaign via Naked Communications, Sydney.
In the Direct category Australia scored the only Golds awarded: Whybin]TBWA\Tequila Sydney won for NRMA ‘My car is your car’, and Leo Burnett, Melbourne scored Gold for Scope ‘See the person, not the disability’.
In the Digital category, Colenso BBDO, Auckland won the Grand Prix for its Pedigree Adoption Drive ‘Doggelganger’ campaign. The same work also won a Gold, one of only five awarded on the night.
Grey Melbourne won the only Gold in the Integrated category, for TAC ‘The Ripple’ Effect’.
JWT Melbourne picked up a Gold in the Design category for ‘Stories from the Street’ for the Melbourne Writers Festival.
Australasia scored the only two Golds in the Mobile category, one for Westpac ‘Impulse Saver’ via Colenso BBDO, Auckland, the other for the Pedigree Dog-A-Like’ App via Whybin\TBWA\Tequila, Sydney.
SILVER WINNERS
Film
Colenso BBDO Auckland: Beer -The Untold Story (DB Breweries)
Film Craft
Revolver Sydney: Unpopular (National Australia Bank)
Revolver Sydney: Beer – The Untold Story (DB Breweries)
Revolver Sydney: PANYEE FC (TMB Bank Public Company)
DDB Sydney: Making Tracks – Episode 1 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 2 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 3 (Tourism Australia)
DDB Sydney: Making Tracks – Episode 4 (Tourism Australia)
The Sweet Shop Auckland: Lucky Dog (NZ Lotteries Commission)
Media
JWT Melbourne: Stories from The Street (Melbourne Writers Festival)
Naked Communications NZ: The Powerade Challenge (Coca-Cola Oceania)
Digital
Leo Burnett Sydney: Spotlight (Australian Bureau of Statistics)
Soap Creative Sydney: World’s Biggest Pac-Man (Namco-Bandi, Microsoft)
DDB Auckland: Share the Joy (Cadbury)
Integrated
Leo Burnett Sydney: Water Mark (Diageo Australia)
Direct
Whybin\TBWA\Tequila Sydney: My Car is Your Car (IAG:NRMA,SGIO, SGIC)
Promo & Activation
Leo Burnett Sydney: Water Mark (Diago Australia)
Whybin\TBWA\Tequila Sydney: My Car is Your Car (IAG:NRMA,SGIO,SGIC)
(This won 2 silver)
BRONZE WINNERS
Film
BWM Sydney: 3 in 1 (Selleys)
JWT Melbourne: Writers Block (Melbourne Writers Festival)
Film Craft
Revolver Sydney: Glass Blower (Lion Nathan)
(This won 2 bronze)
Revolver Sydney: PANYEE FC (TMB Bank Public Company)
DDB Melbourne: Breathe (Care Australia)
FINCH Sydney: Half Cut (Origin Energy)
Prodigy Sydney: Witnessing History – South Africa (Mastercard)
CIRKUS Auckland: Fun Facts (Thien Long)
The Sweet Shop Auckland: Fair Story (Fairtrade)
DDB Auckland: Share the Joy (Cadbury)
Media
JWT Sydney: Sushi Train (Japan Appeal)
Naked Communications NZ: The Powerade Challenge (Coca-Cola Oceania)
Colenso BBDO Auckland: Rear View Girls (Levi Strauss & Co San Francisco)
Digital
Leo Burnett Sydney: XV Rescue (Subaru Australia)
(This won 2 bronze)
Clemenger BBDO Sydney: Threat (Smith’s Snackfoods)
Leo Burnett Sydney: Spotlight (Australian Bureau of Statistics)
DDB Auckland: Share the Joy (Cadbury)
Integrated
DDB Auckland: Believe (Lion Breweries)
DDB Auckland: Share the Joy (Cadbury)
Direct
DDB Melbourne: Pie Bag (Australian Centre for the Moving Image)
Leo Burnett Sydney: Apple Box (Leo Burnett Sydney)
Leo Burnett Sydney: Water Mark (Diageo Australia)
Colenso BBDO Auckland: Doggelganger (Mars)
Promo & Activation
JWT Sydney: Kit Kat IPad 2 Queue (Nestle)
Euro RSCG Sydney: Sponsor the While House (Reckitt Benckiser)
Outdoor
JWT Melbourne: Stories from the Street (Melbourne Writers Festival)
Radio
DDB Auckland: Panic Station (Coastguard NZ)
P.R.
Euro RSCG Sydney: Sponsor the White House (Reckitt Benckiser)
Mobile
Will O’Rourke Sydney: This V That (TedXSydney)
1 Comment
NAB man I couldn’t believe this picked up awards at Cannes and can’t believe it picked up awards here.
I thought it was utter crap, like the school yard bully it shouted loud but actually had little substance.