Heineken launches ‘Legendary Football’ UEFA Champions League blitz via W+K Amsterdam
September 14 2011, 4:30 pm | | 8 Comments
Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’.
The eagerly awaited campaign, created by Wieden + Kennedy Amsterdam – whose joint ECD is Aussie expat Eric Quennoy – aims to showcase how the UEFA Champions League, the world’s most prestigious and high-profile club competition, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy. Starring five highly-respected footballers, Gianluigi Buffon, Rene Adler, Patrick Vieira, Clarence Seedorf and Ruud Van Nistelrooy, who between them possess almost 350 UEFA Champions League match appearances.
8 Comments
So Heineken (not to mentioned Coca-Cola & Emirates) continue to attempt to ‘own’ football and the Rugby World Cup…surely one sport is enough?
Two’s just being greedy.
3 guys together must be beer ad
I like
Hasn’t opera been used for football before. Often?
It’s not easy to make something that bad. But they’ve done it.
Well, that certainly wasn’t worth the wait.
It’s got angels innit..what, does the beer taste like Lynx?
http://www.youtube.com/watch?v=YR4YXsUn5VA