Tonight Gruen presents a controversial pitch: a campaign to ban religion – 9pm tonight on ABC 1; repeats 9.30pm tomorrow night on ABC 2
This week MC at Gruen HQ, Wil Anderson, is joined at the desk by Russel Howcroft (GPY&R),Todd Sampson (Leo Burnett), Bridget Taylor (Contagion, Auckland) and newcomer SunitaGloster (Omnilab).
On tonight’s Show:
The Billboard. There are about 9,000 billboard sites in Australia. It’s one of the only form of advertising we can’t switch off or turn the page to get away from. It’s also adopting technology, breaking free of its old-fashioned rectangular straightjacket. So, is it visual pollution or a highly effective way to hit your target market?
Random Acts of Kindness. One of advertising’s hottest trends, particularly in social
media. Brands are now targeting their customers to promote their products, showering them with gifts ad then hoping they’ll become ambassadors, spruiking to their friends and contacts. Is it stalking or building brand loyalty?
The Pitch:
In four seasons of Gruen, they’ve suggested bringing back child labour, invading new
Zealand, euthanasing everyone over 80 and many more ridiculous ideas. This week, they finally found a subject so untouchable that they had agencies actually decline to take part.
Adelaide’s Jim Stapleton came up with the controversial Pitch suggestion: a campaign to ban religion.
Loud & Clear and Play were the agencies ultimately brave enough to take on the challenge.
1 Comment
We had a ball pulling together our ad for this pitch and truly selling “the unsellable”!