Warren Michael to creative director role at Tribe Sydney following significant business growth

September 6 2011, 9:08 am | BY Lynchy | 6 Comments

warren Michael.jpgSTW’s active engagement agency Tribe Marketing, Sydney has appointed Warren Michael as creative director following significant business growth over the past 12 months.

In a new role for the agency, Michael will be responsible for the overall Tribe creative product from idea development through to creative execution across the business, with particular focus on Jack

Daniel’s, Schweppes and other key clients.

Tribe’s CEO, Mark Rodgers said Michael was sought for his experience in through-the-line creative development across all touch points, including brand activation, direct marketing, consumer promotion, experiential marketing and digital, with previous clients including Foster’s, Mitsubishi, Honda, GSK, Puma, Telstra and Toyota.

Rodgers said the appointment was “a great opportunity for Tribe to build upon its overall creative offering”.

Says Rodgers: “We have been experiencing solid growth from our existing client base and new business, and Warren’s breadth and depth of experience is an excellent match for our team, our clients’ needs and for our future direction. He brings expertise that will ensure we are continuing to provide best in market creative solutions.”

Michael said of his appointment: “There is a lot happening at Tribe right now, and this is an exciting time to be joining the team, and to be directing Tribe’s creative development.”

Michael has previously worked at JWT Melbourne, George Patterson Bates, Clemenger BBDO and The Belong Group.