Optus takes off with Qantas in ‘flying elephant’ tvc via M&C Saatchi, Sydney launching Sunday

M&C Saatchi has created a major campaign to launch an exclusive alliance between Optus and Qantas.

The campaign debuts on air this Sunday with a TVC that will roadblock across all networks. Extensive outdoor, online, social media and print executions will follow, including an unprecedented eight-page wrap in Sydney and Melbourne commuter newspaper mX.

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The campaign launches the new partnership that rewards Optus customers with up to two Qantas Frequent Flyer points for every dollar spent on most Optus services.

The partnership is a key part of Optus’ on-going commitment to reward customers with a heightened level of consumer experience.

The cutting-edge commercial was shot in northern South Africa, and finished by BUF Paris, who worked on the award-winning Optus ‘Secret Training Camp.’

Says M&C Saatchi executive creative director Ben Welsh: “Yet again Optus have backed us on a big, simple idea that launches a remarkable tie-up between two of the country’s largest clients.”

Adds creative director Andy Flemming: “It’s not often you get to shoot in the wilds of South Africa with zebras, giraffes and elephants just wondering around. For me, if it wasn’t for being smacked around with severe food poisoning followed by being bitten by a lion, it would have been absolutely perfect.”

Executive Creative Director: Ben Welsh.

Senior Account Manager: Jillian Nalty