Sony Pictures Home Entertainment unveils retail attack for ‘Battle: Los Angeles’ DVD release
SONY Pictures Home Entertainment has unveiled its latest attack on the retail space with Battle: Los Angeles, a DVD due for release on Wednesday.
Battle: Los Angeles depicts a global invasion by alien drones in their desperate search for water. The final battle with the US Army, led by Aaron Eckhart and Michelle Rodriguez, is played out on the streets of LA.
The campaign, developed by Slingshot Media Ventures, was planned to fall in line with increased traffic in the lead up to Father’s day in shopping centres nationally.
Says Beck Hamilton from Slingshot Media Ventures: “A film with epic scenes and special effects, Battle: Los Angeles needed a campaign to suit. The retail space has given SONY success in the past, but we wanted to take the campaign out of traditional advertising space and make it feel as though the film was actually coming to life, it had to feel real.”
Westfield BrandSpace were briefed to create ‘new’ space using columns and door decals in proximity to key retail outlets. This was designed to act as a funnel through to retail.
Creative execution was managed by Step Change Marketing and the campaign runs for three weeks nationally in the lead up to Father’s Day, supported by national PAY TV and digital.
Credits
Slingshot Media Ventures: Beck Hamilton, Laura Hogarth
Westfield Brand Space: Lauren Mullane, Nicci Hare
Step Change Marketing: Jeffrey Cooper, Andrew Durack
SONY Pictures Home Entertainment: David Flanagan, Gabrielle Davies
4 Comments
That’s amazing.
There’s like, soldiers, actually standing there as you walk in.
And they’re holding copies of the movie.
It’s sort of like the whole of Westfield’s under alien attack.
It’s mindblowing.
This could cause people to freak out and run away from the intended retail offering due to the fear of attack by these realistic hovering soldiers of entertainment.
Risky and certainly award winning. It’s a complete new genre in the retail marketing of DVD movie releases to a large retail centre!
I hope there’s some left for me to purchase at leading outlets!
Embarrassingly shit.
A good reflection of the movie really.
Rubbish