Kleenex Cottonelle promotes its green credentials with campaign launching Sunday via JWT Sydney
August 19 2011, 5:16 pm | | 18 Comments
Kleenex Cottonelle, via agency JWT Sydney, will launch a new integrated TV, Outdoor, POS and social media campaign this Sunday with the line ‘When Nature Calls’.
The campaign promotes the brand’s Forest Stewardship Council (FSC) certification which is supported by the Worls Wildlife Fund.
18 Comments
Another day and another crap ad leaves JWT.
Yep, they’ve done it again. They’re the experts. Rubbish.
They should use the paper and wipe away this sh!t
no no no no. jwt. you’ve done it again. rubbish!
The creatives that did this need to do Award School.
I do hope the client isn’t being charged for the so called creative on this job.
And I was worried because they wouldnt give me freelance work! Suddenly my book looks amazing. Thanks JWT.
Why would you PR this? Why, JWT, why?
The voice-over sounds like he’s about to fall asleep. Hilarious.
Green credentials? I wonder how their orangutan habitat-destroying, palm oil-loving Nestle client feels about this.
Oh dear. Is this the client’s edit? Seems like it, so why would JWT pr it.. good bet Kimberly-Clark spent 100 times more on media buy than giving any to an environmental charity.. corporate greenwash + a shit ad.
Where’s the credits? we want names…
Nice! Great spot.
What’s the problem? There’s nothing wrong with this. It’s going to sell sh*tloads of toilet paper.
At worst it’s a bit mawkish and overtly cute. But it will work its socks off
This is rubbish. End of story.
Very sad.
These comments are rubbish. I don’t see what’s wrong with it, I actually like it.
I change my mind. This is as worse as it gets!