Amplification specialist Ben Gotto Smith named third partner at brand engagement agency Stoke

August 4 2011, 12:55 pm | BY Lynchy | 7 Comments

ben gotto smith.jpgAustralian consumer brand engagement agency Stoke has added a third partner, amplification specialist Ben Gotto Smith), to complete their 360 integrated offering.

He joins brand content expert Georgie Summerhayes and award-winning media strategist John Gamvros on the management team, forming a unique triumvirate covering owned, bought and earned media.

Gotto Smith brings nearly two decades of experience, and is fresh back from running the Communications team at Exposure, one of London’s most creative integrated agencies, where he worked on Bulmers, Tiger Beer, Patron, Barclaycard, Levi’s, Samsung, Lavazza and Vitaminwater in the UK and across Europe, seamlessly integrating social and traditional media amplification into multi-channel consumer brand campaigns.

Prior to that he opened and ran Splendid Communications’ Australian office, running integrated campaigns for Smirnoff, Johnnie Walker, Guinness, Yellowtail, Johnson & Johnson, Cornetto, MySpace and Telstra Bigpond.

Says Gotto Smith: “I am passionate about building big, strategic ideas that are not only amplifiable through relevant channels, but measurably turn up the dial of consumer brand love; so I am thrilled to be joining this growing agency at such an exciting time in the Australasian marketplace”.

Says Summerhayes: “Stoke believes creation then amplification of branded entertainment via media-neutral channel planning is the surest path to sales-driving consumer engagement, interaction, and retention. We have already achieved this for the likes of BMW, Samsung, Old El Paso, Westfield and the Federal Department of Education.”

To continue delivering world-class programmes, Stoke has expanded its integrated account service team with ex-Momentum and Marketing Zoo FMCG expert Lucinda Dennis as senior account manager, and account executive Katrina Parker, who has a double major in PR and journalism.