NRMA Insurance continues its experience the difference campaign with latest ‘Hot Air Balloon’ commercial via Whybin\TBWA\Tequila, Sydney
July 29 2011, 1:04 pm | | 24 Comments
NRMA Insurance has launched a new execution in its ‘Experience the Difference’ campaign via Whybin\TBWA\Tequila, Sydney.
The spot was directed by Justin Kurzel via Revolver.
24 Comments
I enjoyed this! Nice clear message, entertaining ad.
No substitute for good ol’ fashioned great writing. Same dudes as ‘I stole your dreams’. Love them both (the ads).
I’ll pay that.
Awesome work!. Worth the wait, and will be worth it’s weight in gold!
yep, that’s solid. like
Wanted to cuss, but have to pay that…
How good was Cadel Evans on the Tour de France?
Uncomfortable acting, shaky direction, and a script that stretches believability, straining as it does so artificially to support the point about experience.
Feels like it was written backward to somehow supply a cautionary tale about what might happen if you choose a less experienced anybody for anything, as opposed to NRMA for your insurance.
The opposite of organic storytelling, and as a result it lacks authenticity on every level.
Unless of course the idea was also to illustrate inexperience in the direction and production of the commercial, and add another cautionary tale for the consumers to ponder?
Kurzel – the funniest guy in advertising (in my book)
Fuck off this sucks stop kidding yourselves.
Very nice, more great work from Southpaw
Strong work …. Tough client … Category buster, leaves aami for dead
Really like this. Nicely written and executed.
Bloody funny! Have watched it about 10 times!!
Is the lack of oxygen at that height affecting your brains?
Dull, witless and pointless.
NRMA have now lost any semblance of a campaign idea with a generic line.
This really is work with no vision or reason.
Southpoor
Ordinary effort, badly shot
Sorry, but this is shite, badly shot shite at that.
Creativity’s pick of the day
I like it. Reminds me of that Thrifty spot a while back. No big idea, but a very funny and well-executed rug-pull script.
Not that funny, mainly because the timing is crap.
Really funny. Lovely understated performances.
Love it.
Excellent work. Much better than Snowtown.
Anyone know the bald actor’s name? My mate looks exactly like him…