“You Can’t Say No” line returns in CC’s new ad campaign via Workshop Australia, Sydney
After a long break from TV, Snack Brands Australia is launching a national campaign for CC’s via creative agency Workshop Australia.
The new campaign was designed to bring to life the old brand property of “CC’s You can’t say no”. The brief:- make the long-standing promise of irresistibility more relevant to the 15 to 29-year-old male target.
The campaign leads with two 30-second TVCs. One shows a CC’s addict trying to get his stash through Asian airport security. The other shows a young guy entering a train carriage full of impossibly attractive, single women. After they all try to get him to sit next to them he chooses to sit next to a grandma with a packet of CC’s instead. There will also be a strong digital element to the campaign, with an application based on one of the TVCs launched in the coming weeks.
Advertiser / Client: Snack Brands Australia
Brand / Product: CC’s Corn Chips
Marketing Director: Mark Fryday
Creative Agency: Workshop Australia
Creative Team: Jamie Kwong, Matt Cramp, Tony Vigna
Production company: Orange Whip Films
Director: Simon Macrae
Producer: Alex Mooney
Media Agency: Ikon Communications
36 Comments
Terrible. Seems very first thought. What a waste.
The VO made me want to vomit.
aaaaaaaarrrrrrrrrrrhhhhhhhhhhhhhhhh f@#*!n skin crawling garbage arrrrrrrrrrrrrrrrrrr
That will be pulled off air within 24 hours, it’s in terrible taste, making light of drug traffiking.
I thought Snackbrands were a family orientated company….this is a disgrace, or is it a PR driven stunt by a publicity seeking agency ?
Sounds like he’s saying “You c*nt, say no.”
No.
Guys,
There’s a dislike button on you tube. I think it’s time we all let them know just how terribly bad this really is.
These are vile.
If your going to breath new life into an old campaign . . . breath some life into it.
11.35 It’s prudes like you that think your ‘taste’ and your second guessing of others ‘tastes’ has anything to do with anything. You’re just a destroyer.
They must have been on drugs when they thought this drivel up.
These are definitely some of the better ads on TV at the moment. But yep, the VO is crap.
Better than a whole lot of stuff that’s on air at the moment. VO questionable though.
Good to see the old CC’s strategy being used again.
The customs idea is funny. They didn’t need the VO, must have been client necessity.
Breathe. Spelt with an E.
‘YOU C@NT SAY NO’
Yes I am a c@nt and I am saying NO. No to these ads. They are forced, contrived, rubbish. Looks like a first thought from a junior trying to break into advertising.
It begs the question, why are there so many ads out there at the moment that are really bad?
Are agencies just taking the money and running because of cash flow problems? Or, are clients bullying agencies into executions?
VO shit. The ads have an idea. That instantly puts them ahead of most ads out there. And yes, they could’ve been better.
Persil did the whole drugs/customs thing years ago and they did it a whole lot better.
‘Train’ is like an excerpt from the Benny Hill show, except not funny.
For the target market, I think these ads work. The customs ad gave us all here a good laugh. Lighten up people.
11:35 – ‘Making light of drug trafficking’???? Have you been taking drugs?
Agree with 1.31. Feels like it was created from a junior trying to break into industry. No offence to the creatives, but I don’t think they’ll take any as my hunch is this is 60% client.
Why do they have marketing director credited first? I blame that person for this crap. Sorry, but it really is.
They feel like really bad entries into “Doritos – Make an Ad, Make a Fortune”
Don’t know what al the fuss is about. I got a laugh out of the customs spot.
The customs spot was probably the best spot I saw on Sunday night.
This blog gets angrier by the week.
Breath some life . . . must be an Art Director . . .
You know when they run competitions for the public to “make our next ad”, these are worse than the submissions you get…
I think they’re pretty solid
Let’s think about it.
Why is that guy smuggling CCs anyway? You can usually take food in your carry on luggage, if not just packing them into your checked baggage. There is no reason why he would be smuggling them, and the VO makes absolutely NO sense in the context of the ad. Who can’t say no? The customs officers who are supposed to catch smugglers? Are they supposed to be saying no to doing their job? Or are they saying no to letting him through with the chips?
The train one works better for me. It sets up like some shitty Lynx ad, but the CCs is an ok twist. Walking past a series of hot girls to sit next to an old lady with CCs is just lazy thought though. Why not make the guy have to deal with the REAL annoyances of public transport in order to have a chip?
Here’s my train spot:
Beat down guy squeezes on to crowded train during peak hour. Struggles to get pack out of bag. Struggles to open pack. Eats one chip. Everyone in train suddenly turns to look at him. Lusty eyes. Opening mouths. Train enters subway. Lights flicker, then go out for a moment. Train lights back on. Guy finds his pack empty. He looks up. Every single person on the train is now holding a chip. Daintily. Between thumb and forefinger. Still looking at guy. Looking slightly guilty. Cut to super, with sound of simultaneous chippy crunch as everyone eats their chip.
How bout it Workshop?
C’mon guys, I think this is a really nice piece of work. It doesn’t seem any ad posted here can attract nice comments.
The train one… that over acting old tart really shits me… it’s like some stupid over acted comic shit…
At best, this is a good attempt to get into the 1982 AWARD annual.
That’s as nice I can be.
@ 2:02
Who gives a shit, get it approved by the client.
5:28, if that ol’ slapper really shits you then it’s obvious you were fully intending on hating the spot to begin with. Get a life, or job. Which ever comes first. Ads are okay.
No nastiness. Just really poor ads.