Australian brand Vanish NapiSan appoints Washington D.C. lobbying firm Grayling to advise on $25m campaign to sponsor the White House

July 19 2011, 9:45 am | BY Lynchy | 32 Comments

white house.jpgVanish NapiSan, the name trusted by generations of Australians for effective fabric stain removal, announced today the appointment of Grayling, a Public Policy Management and Communications firm in Washington D.C. to spearhead their campaign to sponsor the White House.

The Australian brand also plans to send a delegation to represent the company in negotiating the sponsorship terms with the White House.

The offer is currently set at $25 million Australian dollars (five million dollars a year over a period of five years) for exclusive naming rights for the building. With the huge multi-trillion fiscal deficit that the US is faced with, these sponsorship dollars would be a welcome addition to the American economy which is on the brink of collapse.

Grayling consultants have had careers in senior positions in the United States House of Representatives and Senate. Since their appointment the Grayling team have been working feverishly to secure meetings with Washington D.C. influencers, including with Members of Congress, whom Vanish NapiSan will need to connect with to discuss the offer.

Says Jerry M Ray, managing director at Grayling: “Following our meetings and discussions with the Vanish NapiSan team, we can see the logic in going for this sponsorship opportunity. This is a legitimate proposal and with the current state of the US economy, we believe that the US government should seriously consider the offer. We are confident that we can secure support for this campaign from key political officials.”

Says Chris Tedesco, marketing director at Reckitt Benckiser:, “We are keen to take our campaign to sponsor the White House to the next level. Grayling has established relationships with senior Republican and Democratic leaders, which brings us one step closer to important contacts that are essential to the success of this campaign. By having a heavyweight lobbying firm like Grayling on board to support our efforts in the US, we hope to demonstrate our commitment to this campaign with the American government.”