Shelby Lane-Brown to digi AD at The Works

Shelby Lane-Brown has been appointed to the role of Digital Art Director at The Works, Sydney.

Says Kevin MacNamara creative director at The Works: “We’ve had a real surge in demand for digital work from newly won business such as Daikin and Sydney Convention Centre as well as from existing clients organically growing their offering. We’ve wanted to beef up our digital arm but were waiting for the right fit. Our model demands a unique combination of characteristics from our creatives. We’ve found a great fit in Shelby.”

For Lane-Brown, energy, creativity and ambition were big draw cards when it came to signing up with The Works: “I love the energy at The Works. The focus on the creative along with an extremely talented team makes it a fantastic agency.”

She has over 10 years experience, with her most recent position being creative directorat Visualade- an interactive agency in Long Beach, California. Previous roles saw herworking with leading fashion and design clients such as: Burton, Quicksliver, LongBeach Magazine and Blu Dot Furniture, on Webby Award winning campaigns.