Marmalade’s digital agency Ginger creates steamy new Facebook campaign for Morphy Richards irons with ‘hot’ Iron Man

The campaign launches a new range of irons to the Australian market using their very own sexy, hunky, steamy iron man. 

To sex-up the new range of Morphy Richards Comfort Grip irons, Morphy Richards are searching for the next Morphy Richards ironman or woman. To turn up the heat, they instilled the help of their very own sexy, hunky, steamy Ironman on Facebook. Here, people of all genders can interact and engage with him and post video entries for their chance to share in $10,000 in prizes.

As their first foray into the social media space in Australia, Ginger wanted to launch a Morphy Richards platform that was more about community involvement and content sharing, and less about the hard product sell.

Morphy Richards marketing manager Fiona Petkaris is thrilled with how well the campaign fits with the company’s brand strategy;

“The Morphy Richards brand is over 75 years old but still young at heart.  We develop our products and campaigns with tomorrow’s parents in mind and feel that this campaign delivers perfectly on this.”

Says Ginger’s brand director Christie Williamson: “At Ginger we know ironing is for many a disliked chore though a necessary evil so we knew they had to make a statement to launch the Morphy Richards iron range. Irons sit pretty low on the consideration set, so we felt we needed to turn up the heat on this one!”