Integer’s ‘My Car Is Your Car’ campaign for NRMA wins Grand Prix at the APMA Star Awards
APMA, powered by the Communications Council, today announced the 2011
Australasian Promotional Marketing Association (APMA) Star Award winners.
Last night’s annual awards, held at the Sofitel Wentworth in Sydney, acknowledge and reward those experiential and promotional agencies and their clients that demonstrate outstanding strategic prowess and creativity in today’s highly competitive marketplace.
Taking out the Grand Prix was Integer who scored the top award for its ‘My Car is Your Car’ campaign for NRMA, an activation idea that saw Integer launch a campaign sharing a car with Australia in order to illustrate NRMA’s policies as covering anybody driving the car.
The Young Stars Young Achiever awards were won by Jessie White (Leo Burnett) and Nick Smith (Kinetic Marketing), with Martin Walters receiving the Lifetime Achievement Award for his service to the promotional and experiential marketing industry.
David Lo thanked this year’s 40 judges and the Star Award sponsors and said: “The Star Awards go from strength to strength. Once again we have a great success of an evening highlighting the outstanding calibre of work being produced by Australasian agencies. Congratulations to all winners, you truly set the benchmark of excellence in promotional and experiential marketing for all of us.” said David Lo, APMA Chairman.
13 Comments
geoffrey rush did their speech????
onya cimo.
Hold on, didn’t Whybins do this campaign?
Matty is that you on the left in the second pic? Have you finally shaved the beard off?
Cimo in a 3 piece suit!?
@ 3:00pm Integer is part of Whybins
The KIng’s Speech! Good on ya Cimo! From your Melbourne fans!
Oh my god, Mark Cimarosti is actually Geoffrey Rush! Shine Cimo, Shine!
the results must be good cause the ads were shit
Must have a poor year for that to win.
When are the trade press going to have the gumption to expose the two scam ads that won Lions at Cannes…. Its pathetic….
Like to elaborate on that 9:09?
Put up or shut up.
Love Cimo…but how did that win? Slow year.
I can hear that laugh from here….