Soap snares Creative Showcase win with world’s biggest PAC-MAN campaign for Microsoft IE9
Soap Creative has been crowned the latest Creative Showcase winner for its work on “The World’s Biggest Pac-Man” campaign it developed for Microsoft IE9 and PAC-MAN.
Creative agency, The FARM, picked up second place for its work on “Moccona Romantics”, while Tequila Digital scooped third place for its work on “Micra Lane” campaign for Nissan Australia.
Soap Creative’s campaign saw it develop an online promotional platform for PAC-MAN to build awareness of upcoming product and showcase the power of HTML5 on Microsoft’s newly released IE9. The global PAC-MAN community embraced the opportunity to create and play their own maze to become part of the “World’s Biggest PAC-MAN” game. The platform was a huge success with 1.5 million visitors recorded in the first three weeks.
The judges appreciated Soap’s ability to develop a campaign that remained on brand while showcasing the new technology with one judge saying: “A simple, engaging idea, elegantly executed with a powerful community focus, ram Packed full of retro joy.”
Says Mike Zeederberg, managing director of Zuni and chair of judges: “The competition this month was fierce with only a hair’s breadth between the overall winner and the two runners up. Given this is the last opportunity to qualify for entry in this year’s Creative Showcase category at the IAB Awards, agencies were submitting campaigns with such a high standard of quality, our judges found it difficult to select a winner.
“It is encouraging to note the Creative Showcase continues to expand with entries from three agencies for the first time in this competition. Once again, the bar has been raised again in attracting both the quality of campaigns and from a good mix of agencies.”
The winners were announced in Sydney. The bi-monthly Creative Showcase competition series accepts entries for work completed in the two months prior to close of judging for each round. The winners of each round’s Creative Showcase gains automatic entry into the 2011 IAB Awards “Best of Creative Showcase” awards that will be judged next month.
Second place winner THE FARM wanted to reward Moccona lovers for their coffee loyalty so it gave them ‘special moments’ while they were doing mundane things like reading the morning news, creating beautiful interactive, synched banner and skin takeovers. The campaign also involved a new website, Facebook community and an iPhone application released in time for Valentine’s Day that allowed the user to engage GPS and Augmented Reality to plot a romantic rendezvous for their partner, allowing them to recreate the romance of the Moccona TVC in their own world.
Third place winner Tequila Digital turned car shopping into a fun activity for women with Nissan Australia’s “Micro Lane” campaign. Taking over a quiet lane in the heart of Melbourne and renaming it the Micra Lane, Tequila Digital used the location to host a range of events from gigs by 30 Seconds to Mars, movie nights and the Cleo Bachelor of the Year Car Wash.
A virtual version of the lane was developed using 3D technology and a 360 degree view to make it as immersive and realistic as possible. In a world-first, Tequila Digital took static Google-streetview images and stitched them together to create video tours. A tailored google map even showed the way from your home to the nearest dealer.
The Creative Showcase competition is free and easy to enter – entrants simply register and submit to the campaign online here.
3 Comments
Top work, Soap! Love a pac-man revival!
Well I will have to go and download a copy of IE9 because ‘Win’ & ‘Internet Explorer’ in the same sentence sounds like an oxymoron to me!
Congrats to SOAP; hell looks like the campaign is working already…
Typo: “Micra Lane” as opposed to “Micro Lane”. 😉