DDB NZ’s Cadbury ‘Share the Joy’ campaign continues Sunday with new ‘Rhythm’ TVC
May 27 2011, 11:00 am | | 7 Comments
The next TV ad in the Share The Joy campaign shows the progression of the piece of music that will be made entirely from the sounds of New Zealand’s joy.
DDB has used some of the sounds collected at ‘Share the Joy’ events and combined them with others uploaded onto the website, then used them to create drumbeats that make up a rhythm for the song.
7 Comments
Not a new idea clearly . . . But fun all the same.
http://www.youtube.com/watch?v=VCh3ZAEgqCA
http://www.youtube.com/watch?v=pPmfbhVGbIQ
yuck
12:00pm You are a knob. OH NO…an ad with a beat and images has been done before. These are nothing alike – give them a break.
The ad might not be special but the idea is real cool. Once you know what it’s all about (unlike the previous bitter bloggers) you fully appreciate it. Very brave for Cadbury too here or anywhere. Even compared to the stuff that Fallon are doing now in the UK. Dancing Clothes blows large. Cannes juries will love it. Hate to say it, but sometimes the kiwis are way ahead of the game. Still sheep shatters tho.
I like this. It’s got a catchy beat. The execution is kind of similar to those above but the ideas much bigger than that.
Your right the ideas are similar and much bigger. 3.26PM just needs some Ponstan and a hot water bottle.
Love the ad! the “yum yum yum” boy is very cute!!