This time it’s the NZ Coastguard asking for help via print campaign created by DDB New Zealand
May 14 2011, 12:48 am | | 10 Comments
New Zealand Coastguard volunteers work 365 days a year, saving lives on NZ seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard’s MayDay Appeal week.
10 Comments
It’s a lovely thought but it really is the same ad three ways isn’t it?
same ad 3 times, god I miss those days
There’s nothing wrong with a campaign made up of the same ad three times, if the ads are good.
And these are pretty good.
Lovely print.
Simple thought and well executed.
Beautiful.
Well done.
http://www.coloribus.com/adsarchive/prints/funds-appeal-flare-5834255/
@May 14, 2011 10:14 AM — To do “same ad 3 times” right, at least the pictures have to be different, — the argument being “we will prevent wear-out by rotating different images”. This ain’t done right.
Ouch…..you can’t argue with the post from 11.01. It certainly sinks this campaign.
Clean. Simple. Effective.
Should have just picked one though.
The flare one’s work, not so much the torch one, really like the flare one’s