Test ride your new life with the Harley-Davidson Blackline in new radio campaign via 303 Sydney

May 13 2011, 12:01 pm | BY Lynchy | 7 Comments

303 Sydney has created a campaign for the launch of the new Harley-Davidson Blackline, which rouses the well-known feeling that riding a Harley is more than just getting from point A to point B. The radio-lead campaign, “Test Ride Your New Life,” shows how a Harley and the open road can change anyone’s outlook on life.

LISTEN TO HARLEY EAST.mp3

LISTEN TO HARLEY NORTH.mp3

LISTEN TO HARLEY SOUTH.mp3

“Riding a Harley is unlike any other mode of transport,” said SimonLangley ECD, “You feel a spirit of independence and freedom and thesespots really bring that truth to life”

The campaign wasdesigned to encourage the audience to simply take a test ride todiscover what their life could be like on the back of a new Harley.Support messages extend throughout print, online and eDM withparticipants being rewarded with the chance to win a Harley Hospitalityexperience at Philip Island later this year.

Credits:

Agency: 303 Sydney

Executive Creative Director: Simon Langley

Art Director: Ben Gartland

Copywriter: Ben Gartland

Agency Producer: Lucy Trengove

Head of Business Management: Matthew Clarke

Senior Business Manager: Brodie Neader

Planning Director: Jon McKie

Sound Engineer: Brad Powers

Sound Studio: Stellar Sound

Client: Adam Wright, Director, Marketing Harley-Davidson Australia