Sony’s ‘TV Redefined’ campaign promotes the future of TV and 2011 BRAVIA TV line-up
Sony Australia will tomorrow launch a three week advertising blitz across major broadcast and online outlets to promote the company’s 2011 BRAVIA line-up.
Drawing on research stating picture quality still dominates purchase in the TV category, the campaign urges consumers to not only think ‘smart’ but shop smart when choosing a TV. Featuring the tagline ‘…looks better on a BRAVIA,’ Sony explains that, when combining TV and
the internet to create Smart TV, Australians should maximise the content experience by choosing a screen with exceptional quality.
The spot can be viewed from tomorrow here.
In 2010, Sony introduced quality 3D and Internet TV to Australianhouseholds and this year’s BRAVIA campaign explains the televisionexperience has been redefined once again by focusing on the benefits ofthe next evolution in home entertainment.
“Consumers will be shopping smart when selecting a TV, demanding thebest screen quality together with the best content offering,” saidJeremy Senior, General Manager of Consumer Key
Accounts, Sony Australia. “Sony’s ‘TV Redefined’ campaign showcases ourbenefits of on-demand, online entertainment, together with the consumerdecision-making priority of picture
quality. Through our BRAVIA Internet Video service, we offer a widevariety of content and exclusive channels, with a simple story acrossour entire connected range.”
“A lot of new TV technology has been introduced to consumers over the past two years and
Sony’s message is clear – whether you are enjoying a 2D or 3D movie,watching your favourite TV show, or catching up on the latest videosvia BRAVIA Internet Video, entertainment content looks better on aBRAVIA. This reflects Sony’s long history of and commitment to picturequality, an assurance that continues today with the technologies builtinto our 2011 BRAVIA range,” Senior continued.
From the 13 May, the Sony ‘TV Redefined’ cinematic-style TVC will run across the Seven Network (Channel 7, 7TWO, 7Mate), SBS Television (SBS1 and SBS2), as well Pay TV channels including ARENA, COMEDY, FOX 8 and TV1. Online advertising will run across CNET, News Digital, Yahoo!7, Video Network, Fairfax and Google, utilising the TVC pre-rolls and video assets.
The next evolution in online entertainment
The 2011 BRAVIA LCD TV line-up delivers instant access to online entertainment and services
through BRAVIA Internet Video, Sony’s IPTV service. With a broadband internet connection,
Australian households can tune into 24 Internet channels – including unique-to-Sony channels
such as Billabong, Moshcam and Wiggle Time.
In addition to social networking and web searching abilities, the 2011 models feature Sony’s new
Track ID powered by Gracenote, which analyses any selected song playing on the TV – whether
it’s during a movie, TV program or advertisement – and identifies it online. Selected BRAVIAs will
also feature Skype™.